Performance Marketing Manager
ripple⁺ is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:
* • ripple⁺ inhalables: A revolutionary approach to nicotine‑free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.
* • ripple⁺ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.
ripple⁺ Brand DNA
* •Extreme Ownership: Take full responsibility for every outcome within your control.
* •Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
* •Purpose: Be here because you want to be—we are a passionate long-term-focused team.
* •Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.
The Role
We’re looking for a hands‑on, analytical, and creative Performance Marketing Manager to scale paid performance across all digital channels for ripple⁺ and ripple⁺ home. You’ll work closely with the Head of Performance & Digital and Co‑founders to profitably grow our customer base through structured testing, smart creative strategy, and tight campaign execution. This is a fast-paced, detail-driven role where ideas, execution, and ownership are equally important.
Key Responsibilities
* Plan, execute, and optimise paid campaigns across Meta, TikTok, Google, and Pinterest, with a strong focus on profitable customer acquisition.
* Manage MER reporting to scale spend efficiently while maintaining performance KPIs.
* Support management of the overall paid media budget, ensuring alignment with business targets and Head of Performance oversight.
* Develop creative briefs, test hypotheses, and lead ad creative testing (messaging, copy, and visual assets).
* Collaborate with the design and content teams to continuously refine ad storytelling and positioning.
Performance & Conversion Optimisation
* Own testing and optimisation of landing pages to improve conversion rates (CVR) across funnels.
* Analyse campaign performance, identify key learnings, and execute rapid iteration cycles.
* Manage and track acquisition metrics such as CAC, ROAS, and blended MER.
* Report on performance insights using Google Sheets, Motion, and in-platform dashboards.
* Contribute to ripple⁺’s multi-brand growth strategy across both inhalables and home fragrance lines.
* Experiment with emerging channels and audiences to identify new scalable growth opportunities.
* Support execution and optimisation of Amazon Ads as part of the broader acquisition mix.
What We're Looking For
* 3+ years of hands‑on digital marketing experience, ideally within a high-growth D2C business or agency managing performance campaigns.
* Proven ability to profitably scale paid campaigns across Meta, TikTok, and Google.
* Experience running and interpreting creative A/B tests and translating insights into performance gains.
* Strong analytical mindset; comfortable working in spreadsheets, dashboards, and ad platforms.
* Understanding of Shopify and best practices to improve conversion rates through landing page testing.
* Structured, proactive, and results-driven, with a bias toward execution and accountability.
* Collaborative and detail-oriented; thrives in a fast-moving, founder-led environment.
Report Into
Head of Performance & Digital
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Marketing and Sales
Industries
* Wellness and Fitness Services
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