Vinarchy Weybridge, England, United Kingdom
Senior Brand Manager
Vinarchy Weybridge, England, United Kingdom
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About us
Vinarchy. Redefining Wine.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.
Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.
About The Role
The Senior Brand Manager will proactively drive the development and strategic agenda for the brand portfolio to maximise regional growth opportunities and ensure our brands are consistent and powerful.
Please note that this is a Fixed Term Maternity Cover (12 months).
You will support the European Head of Brands to deliver Brand Strategies and Innovation that win by:
* Prioritise resources to deliver the strategy & align the right people behind them
* Translate the strategy into highly commercial and differentiated plans
* Driving excellence in end-to-end execution
You will lead the innovation strategy and be responsible for the delivery of key regional projects in the 18 month pipeline (supported by the insights and innovation team) and accountable for the development of the supporting toolkits to enable activation in the market.
You will play a key role in developing high performing, strong and cohesive cross functional teams that will be responsible for delivering on the brand strategic imperatives and growth targets in the region.
You will have the opportunity to become a strong influencer, and learn to drive strong stakeholder buy in, across the organisation for your portfolio plans. You will set high expectations for yourself and others and ensure a continuous improvement mindset throughout the matrix team and across all stakeholders.
Key Responsibilities Include
* Be one of the brand guardians for the portfolio and will play a key role in driving alignment and adherence to:
* Brand Positioning
* Innovation Strategy
* Brand Architecture
* Understand the business, monitor performance, understand drivers and levers, and take the lead in course correction when necessary
* Develop the regional strategic plans and delivery of the annual brand plans for European markets
* Manage and lead cross functional teams in the delivery of key brand projects
* Collate and understand the factors driving misses and over delivery on key projects through project reviews. Key learnings to be captured and reported back
* Lead and manage day to day agency relationships on creative development, delivering programmes that drive behavior change both pre store and at shelf.
* Create and gain buy in and delivery of the 18-month innovation pipeline against key trends and market opportunities
* Create of best-in-class product and launch toolkits to ensure we win at point of purchase.
* Be the guardian of your brands, ensuring consistency across all consumer touchpoints, and balancing growth and equity. Delivering growth while building your brands to a stronger equity position than where you found them
Further Responsibilities Include
* Leading by example as a role model for Accolade Wines values and professional standards.
* Driving the delivery of business and corporate plans within the Europe region
* Driving continuous improvement within the Europe region.
* Taking a proactive approach to risk management, ensuring risks and issues are identified and mitigated, addressed and reported / escalated.
* Being fully aware of and actively complying with Accolade Wines policies and procedures.
What You'll Bring
* Education: Bachelor’s Degree required
* Experience: 6+ years business experience. In depth understanding, knowledge and practical experience in consumer marketing with regional experience.
Behaviours
* Be proactive, self-motivated, flexible and adaptable
* Strong communication skills, written & verbal
* Ability to build effective working relationships
* Strong Stakeholder Management
* The ability to work effectively and maintain resilience in a fast paced challenging environment
* Able to influence, persuade and negotiate to achieve positive outcomes
* Ability to coach and develop others
Functional
* Brand strategy development and planning
* People leadership experience
* Experience in bringing NPD to market
* Analytical ability and decision making
Additional Requirements
International travel as required
Why Join Us?
Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.
We offer a competitive rewards package and the opportunity to work with a world-class team.
You Will Also Have Access To
* Annual wine allowance and access to unique wine specials
* Flexible working (Up to 2 days working from home)
* Paid Parental Leave
* Start your weekend early with our Fast Friday finishes!
* Modern office located in Weybridge
* Go Beyond Day - make a difference in your local community
* Access to an extensive online learning library
* Private Health Insurance Discounts & Annual Flu Vaccination Program
* Employee Assistance Program & Various exclusive employee discounts
Ready to redefine your future? APPLY TODAY!
At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Beverage Manufacturing
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