The Regional Sales Manager is responsible for driving revenue growth across the South Coast region through a combination of new business development and account management. The role focuses on building a robust sales pipeline, converting opportunities into long-term customer relationships, and expanding market share across key industrial sectors.
Key Responsibilities.
Business Development & Sales Delivery:
* Identify, target, and secure new business opportunities across defined sectors.
* Deliver regional sales targets (circa £1m annual revenue).
* Develop and execute a territory sales plan aligned to company objectives.
* Build and manage a high-quality sales pipeline across all product divisions.
* Account Management:
* Manage and grow existing customer accounts (approx. 40% of role).
* Leverage existing framework agreements to generate additional revenue streams.
* Maintain strong, long-term relationships with key stakeholders.
* Product & Market Engagement:
* Promote the full product and service portfolio, including:
* Chain, sprockets, shafts,
* Site services (field service),
* Valves and laser-cut/manufactured components.
Sell into target industries such as:
* Energy from Waste,
* Aggregates,
* Recycling,
* Food & Beverage,
* Laser fabrication.
Sales Process & CRM:
* Accurately manage quotations, orders, and customer interactions via CRM.
* Maintain and update customer database records.
* Produce regular sales reports and forecasts for management.
* Customer Interaction & Negotiation:
* Deliver presentations and proposals to key decision-makers.
* Negotiate commercial agreements with customers.
* Represent the business at industry events and networking opportunities.
* Performance & Activity.
* Person Specification.
* Essential Skills & Capabilities:
* Proven ability in new business development and pipeline generation.
* Strong negotiation and closing skills.
* Experience in territory planning and sales execution.
* Competence in consultative/solution-based selling.
* Ability to interpret technical requirements (e.g. measuring chain/components).
* Proficient in CRM systems and sales reporting.
* Desirable Skills:
* Technical knowledge of mechanical components or industrial products.
* Understanding of relevant industries (e.g. aggregates, recycling, EfW).
* Existing customer or industry network.
* Experience working with framework agreements.
* Experience:
* Demonstrable experience in a field-based sales role.
* Track record of achieving sales targets.
* Experience managing a defined territory.
* Background in similar sectors or products preferred.
* Candidates from industrial distribution (e.g. ERIKS, Rubix, Hayley) considered.
* Qualifications:
* Relevant technical or commercial qualification desirable.
* Full UK driving licence required.