At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better.
Founded in Baltimore, MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three employees, McCormick is a global leader in flavour. With over 14,000 employees around the world and more than $6 Billion in annual sales, the Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers.
While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands.
At McCormick, we have over a 100-year legacy based on our “Power of People” principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.
Regional Trade Marketing Manager – Southeast Asia
As Regional Trade Marketing Manager – Southeast Asia for McCormick, you will be responsible for unlocking growth across the region by developing robust and integrated trade marketing strategies & toolkits that drive brand presence, shopper conversion, and commercial performance. This includes strengthening the commercialization of NPD and innovation, creating omnichannel channel plans (across modern trade, general trade, eCommerce, and foodservice), optimizing pricing and promotion levers, and enabling excellence in execution through Perfect Store programs. A critical part of your role will be to enable country teams in annual business planning and drive alignment through Joint Business Planning (JBP) with key customers and distributor partners.
Key Responsibilities:
1. Innovation & NPD Commercialization
* Lead the trade planning and sell-in strategy, toolkits & category growth story for new products and commercial innovation across SEA markets.
* Ensure innovation plans are rooted in strong trade insights and tailored by channel and market and can enable category growth.
* Collaborate with marketing, commercial, and distributor teams to execute impactful launch plans with clear KPIs.
2. Omnichannel & Channel Strategy
* Develop and implement integrated channel strategies across Modern Trade, General Trade, eCommerce, and Foodservice that reflect the shopper journey and category role of McCormick brands.
* Tailor Perfect Store frameworks and activation plans to each channel’s shopper behavior and retail environment.
* Identify opportunities to drive visibility, conversion, and share growth across physical and digital touchpoints.
3. Revenue Growth Management (RGM)
* Drive regional RGM initiatives including pricing, promo efficiency, mix management, and Pack Price Architecture (PPA).
* Partner with finance and commercial teams to build commercially viable trade strategies that balance growth and margin.
* Embed RGM principles into NPD planning, in-market execution, and customer planning processes.
4. Annual Business Planning & Customer Engagement
* Enable and support country teams in their Annual Business Planning (ABP) cycles by providing strategic direction, tools, and templates.
* Drive alignment between marketing and commercial teams on priorities, initiatives, and resource allocation.
* Co-develop customer-focused trade strategies and Joint Business Plans (JBPs) with key retail and distributor accounts to maximize mutual growth opportunities.
5. Marketing–Sales Alignment & Execution Readiness
* Act as the key conduit between regional marketing and in-market sales teams to ensure brand and trade plans are seamlessly integrated.
* Develop compelling customer sell-in stories, trade toolkits, and performance scorecards.
* Facilitate planning workshops and execution reviews to drive accountability and agility.
6. Insights & Performance Analytics
* Leverage shopper insights, retail audit data, and execution KPIs to guide strategy and in-market adjustments.
* Track, analyze, and report on trade marketing effectiveness, promotion ROI, and execution standards across countries.
* Champion continuous improvement by identifying best practices and scaling what works.
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Candidate Profile:
* Bachelor’s degree in business, Marketing, or related discipline; MBA preferred.
* 8+ years of experience in Trade Marketing, Category, or Commercial Planning roles in FMCG—preferably in food or condiments.
* Strong experience in omnichannel planning and distributor-led markets in Southeast Asia.
* Proven capability in RGM, JBP development, and execution planning.
* Excellent cross-functional collaboration and stakeholder management skills.
* Analytical, structured, and execution-oriented with a strong consumer and customer mindset.
* Passion for food, flavor, and driving sustainable category growth.
Success Measures:
* Effective NPD trade launches and commercialization in key markets.
* Increased numeric and weighted distribution across channels.
* Improved Perfect Store execution and visibility scores.
* Trade plan ROI and promo efficiency improvements.
* Omnichannel share growth and strong eCommerce presence.
* Strengthened ABP and JBP quality and impact across countries.
* Enhanced collaboration and alignment across marketing, sales, and distributor teams.
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.