At Baby Loves, we believe shopping for your baby should feel exciting, inspiring and deeply personal. Based in the heart of Wilmslow, we’ve created a space where beautifully designed products, expert guidance and genuine customer care come together effortlessly.
Founded by Sarah and Steve, whose combined experience spans more than 25 years with leading nursery retailers including Mamas & Papas and Mothercare, Baby Loves was built from a passion for helping families discover products they truly love and trust.
From luxury pushchairs and handcrafted nursery furniture to timeless clothing, gifting and everyday essentials, every collection is carefully curated with style, quality and practicality in mind. We work with brands we genuinely believe in and products we’d confidently recommend to our own families.
What matters most to us is the experience — taking time with every customer, offering honest advice, personalised appointments and support that continues long after you leave the store.
Baby Loves is more than a baby boutique; it’s a destination for modern parents looking for something thoughtful, elevated and special.
We’re Hiring | Senior Retail Store Manager
We’ve created a luxury nursery and lifestyle destination in the heart of Wilmslow built around exceptional service, beautifully curated products and memorable customer experiences. As our business continues to grow, we’re looking for an exceptional Senior Retail Store Manager to help lead the next chapter of our journey.
This is far more than a traditional store management role. We’re looking for a commercially minded retail leader who thrives on driving sales, building high-performing teams and delivering an elevated customer experience — while also being hands-on and fully invested in every aspect of the business.
You’ll be involved in everything from leading the shop floor and coaching your team, to stockroom organisation, operational processes, commercial planning and contributing to wider business strategy. One moment you’ll be supporting a customer with a premium nursery consultation, the next you’ll be analysing performance, improving processes or helping implement new ideas that support the growth of the business.
This role would suit someone entrepreneurial in mindset — a strong people leader who loves retail, understands luxury service and enjoys balancing commercial performance with operational excellence.
Customer experience and sales performance are at the heart of everything we do, so we’re looking for someone who knows how to inspire confidence within a team, build lasting customer relationships and create a culture where service standards are consistently exceptional. Alongside this, you’ll need to be highly organised and process-driven, ensuring the business operates smoothly behind the scenes while maintaining a premium customer journey at all times.
We’re looking for someone who is:
• Passionate about delivering exceptional customer experiences
• Commercially driven with a strong sales mindset
• A confident, inspiring and hands-on leader
• Experienced in developing high-performing teams
• Operationally excellent and highly organised
• Process-driven with strong attention to detail
• Motivated by continuous improvement and business growth
• Energetic, proactive and naturally people-focused
This is an exciting opportunity to join an ambitious independent business where your ideas, leadership and contribution will genuinely make an impact. You’ll have real autonomy, the ability to influence the direction of the business and the chance to grow alongside the company as we continue to evolve.
What’s on offer:
✨ Competitive salary depending on experience
✨ Excellent performance-related bonus structure
✨ Genuine progression opportunities as the business grows
✨ The opportunity to work within a premium retail environment
✨ A supportive, passionate and ambitious team culture
If you’re an experienced retail leader ready for your next challenge — or you know someone exceptional who would be perfect for this role — we’d love to hear from you.
📩 Apply via LinkedIn or contact us directly for a confidential conversation.