Salary: £30,000 - 50,000 per year Requirements: Proven track record of success in a targeted sales environment. Experience in IT sales and/or an IT-related qualification. Strong knowledge of current laptop technology. Strong communication and relationship-building skills. Customer-first mindset with excellent service delivery. Organisational and administrative skills with attention to detail. Responsibilities: Achieve monthly sales targets through proactive customer engagement. Build and maintain strong customer relationships. Advise on hardware, licensing, and end user solutions. Respond to customer queries and prepare accurate quotations. Identify and share sales opportunities across specialist teams. Collaborate with experienced Account Managers and Product Specialists to ensure the retention and growth of our existing customer base. Keep up to date with emerging technologies and product developments. Maintain accurate customer records and sales documentation. Technologies: Hardware Support Security More: We are Applause IT, and we are looking for a driven End User Hardware Sales Specialist to join our growing specialist sales team. Located in a hybrid setup in Kidderminster, Worcestershire, this role offers a competitive base salary between £30,000 and £32,000 plus commission, with an OTE of around £50,000, alongside a full benefits package. In this role, you will work with over 4,000 existing mid-market customers across various industries, providing expert advice and solutions on end user hardware, licensing, and peripherals. This is an excellent opportunity for anyone looking to progress their sales career within the fast-moving IT and cybersecurity industry. You'll have the chance to build strong relationships, proactively engage with existing customers, and support them in selecting the best technology solutions for their business while hitting sales targets and enjoying uncapped commission. We offer ongoing training, coaching, and development opportunities, clear career progression pathways, a collaborative and supportive team culture, as well as flexible working options, a pension scheme, health and well-being initiatives, and other employee perks. If you are a motivated sales professional looking to take the next step in your IT sales career, we would love to hear from you. Apply now with your CV to be considered. last updated 7 week of 2026