Head of SEO, Fintech, London, c. £110K We’re a global FTSE250 FinTech helping hundreds of thousands of clients trade and invest through award-winning digital platforms. We’re ambitious, fast-moving, and focused on scaling our customer base across multiple international markets. The role We’re hiring a Head of SEO to lead our UK organic search strategy — driving scalable customer acquisition through SEO and ASO. Reporting to the Director of Performance & Lifecycle Marketing, this is a key leadership role within the UK marketing team. You’ll position organic search as a core growth engine, connecting technical excellence and content strategy to measurable commercial outcomes: traffic, applications, and first trades. As we pivot from derivatives toward investing and crypto, you’ll redefine our organic search approach for high-intent growth segments — while adapting to the rise of AI-driven search platforms (Google SGE, ChatGPT, Perplexity). What you’ll do Lead the UK SEO & ASO strategy, focusing on high-impact acquisition keywords Realign SEO towards investing and crypto growth opportunities Optimise for emerging AI search behaviours and answer engines Partner with central technical teams to maintain SEO health Set and deliver against KPIs including share of search, organic traffic, and conversion Manage one direct report and SEO agencies for performance delivery Collaborate across Paid Media, CRM, and Brand to integrate SEO into wider marketing plans What you’ll bring 5 years’ SEO experience, including 2 years in a leadership or growth-focused role Proven success driving organic growth in competitive sectors (FinTech, trading, or eCommerce) Strong technical and content SEO expertise; ASO experience a plus Commercial, data-driven mindset with a hands-on approach Confident communicator able to translate SEO impact into business results Why join us? Be part of a high-growth, globally recognised FinTech where organic search has huge untapped potential. You’ll have autonomy, visibility, and the opportunity to shape SEO as a key driver of sustainable growth. We celebrate diversity and welcome applicants from all backgrounds. To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com