Marketing Manager (Brand & Print/Direct Response) | Up to £58k + bonus, hybrid 1-2 days in the London office
We’re working with a fast-growing, customer-focused business in the professional services sector that is expanding its marketing team with a newly created Marketing Manager role. They value experience from all sectors so do not need experience from regulated, but it is key to have the experience from print, direct mail or similar and experience managing agencies.
This is an exciting opportunity to join a purpose-led, regulated organisation that supports a diverse and often underserved customer base, helping people access products and services that enable them to live more freely and confidently. The business has a strong reputation for customer care, innovation, and a collaborative working environment, and is entering a key phase of growth following a recent strategic partnership. They have a fantastic, employee-focused company culture with a wide range of benefits from bonus, healthcare, enhanced parental leave, support with training and social events. They support flexible working so it varies from 1-2 days each week in London office but some weeks where you will not need to visit unless there are meetings.
As Marketing Manager, you’ll take ownership of press and insert campaigns, a key part of the organisation’s customer acquisition strategy. Strong experience across print and direct response is essential.
Working closely with external agencies and internal stakeholders, you’ll plan, deliver, and optimise performance-led campaigns, using data and insight to drive continuous improvement. You’ll also have exposure to wider channels including broadcast, PR, and direct marketing.
Key Responsibilities
* Oversee press and insert campaigns across a variety of print channels
* Manage agency relationships from briefing through to execution and optimisation
* Develop compelling, on-brand campaigns (including copy where required)
* Analyse performance and optimise campaigns based on data insights
* Manage budgets, forecasts, and ROI/ROAS tracking
* Support activity across additional marketing channels (TV, radio, PR, direct mail)
* Monitor market and audience trends to inform strategy
* Ensure all activity aligns with brand and regulatory requirements
About You
* Proven experience managing press and/or insert campaigns
* Strong understanding of direct response marketing and performance metrics
* Experience working with agencies across planning, buying, and creative
* Confident managing budgets and interpreting campaign data
* Excellent stakeholder management and communication skills
* Proactive, detail-oriented, and results-driven
Desirable:
* Experience within a regulated or B2C environment
* Exposure to multi-channel marketing campaigns
This role would see you join a growing, purpose-driven organisation in an exciting phase of development with real ownership and visibility. If you are an experienced Senior Marketing Executive looking to step up or a Marketing Manager, apply now.
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Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure were inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups.
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