Overview
Join us as a Social Media Manager at The Dorchester Hotel, recognised as one of ‘The Sunday Times Top 10 Best Places to Work for’ in 2024 & 2025 and ‘Hotel of the year – London’ at the 2024 AA Hospitality Awards. We continually strive to build and nurture a culture where inclusiveness is part of our DNA, reflected in our values of passion, personality, respect, working together, and creativity. We believe that a variety of perspectives enriches our culture and drives our success. When you join us as a Social Media Manager at The Dorchester Hotel, you will have a unique opportunity to excel in your field. You will learn from your fellow Legends and our award-winning learning academy to achieve the highest standards in craft, service, and leadership.
What you’ll do
Responsibilities
* Manage social media activities for The Dorchester, Coworth Park & 45 Park Lane to ensure guests receive the best experience. Implement social media strategy, creating engaging and relevant content for social media channels.
* Work closely with our Corporate DC Global social media manager to align on strategies.
* Oversee organic content creation, delivery and analysis across all social channels; devise strategy in line with paid social activity.
* Create on-property content and work with Content creators to produce regular, on-brand content in line with DC guidelines and vision.
* Act as brand guardian of the visual aesthetic of all social channels.
* Organise and oversee photo and video shoots with paid content creators.
* Manage daily posting across The Dorchester’s channels, 45 Park Lane, Coworth Park and related outlets.
* Advise on solo launch campaigns, presenting micro-strategies for new concepts/offerings across the three hotels.
* Execute launch strategy for new YouTube Channels across all three hotels to optimise reach and revenue.
* Monitor community management for The Dorchester’s channels (including out-of-hours).
* Provide regular training to the wider team across the hotels to enhance understanding of our social strategy and guidelines for personal channels.
* Monitor industry trends, best practices and competitor activities; recommend updates to social media strategy.
* Create monthly reports detailing performance metrics, influencer collaborations, and results across channels.
* Organise regular hotel-level social media strategy meetings to brainstorm messaging and storytelling.
* Develop and maintain a content calendar with support from the communications team.
* Liaise with the Director of Communications and PR on influencer stays to maximise content potential and reach.
* Monitor and analyse results from social and communications activity; report weekly to the Director of Communications.
* Collaborate with corporate office to design a measurement framework delivering on KPIs, targeting market impact and brand awareness goals.
* Utilise data-driven approaches to optimise analytical tools and social listening.
* Collaborate on social media crisis communications if necessary and stay abreast of social media trends.
* Create and manage templates for stories to ensure consistency and posting frequency.
What you’ll bring
Essential Skills And Experience
* Previous experience in a similar role
* Proven experience in social media management within luxury hospitality, lifestyle, or premium brands
* Strong creative eye with the ability to curate and maintain a high-level visual aesthetic
* Excellent knowledge of social media platforms, content creation, and community engagement strategies
* Skilled in analytics, with the ability to measure, interpret, and report on performance
* Experience with social media tools such as Sprout Social (or similar)
* Strong project management skills, with experience overseeing shoots and campaigns
* Ability to work collaboratively with cross-functional teams and external partners
* Flexibility to manage community engagement out of hours when required
* A passion for luxury hospitality, storytelling, and digital innovation
* Strong analytical skills and commercial understanding
* Excellent communication skills; experience in issue/crisis management is an advantage
What you’ll get
Benefits
* Complimentary Stays: Enjoy complimentary stays with breakfast at Dorchester Collection Hotels every year.
* Discounts: 50% off food and beverages at selected bars and restaurants within the Dorchester Collection; Friends & Family stay discounts; other shop discounts.
* Employee Perks: Aviva Private Pension scheme (8% employer contribution); seasonal ticket loan; rental deposit scheme; private financial advice; and eye care vouchers.
* Training and Development: Apprenticeships from Level 2 to Hospitality Degree Level 5 in partnership with national providers.
* Social Events: Summer party, winter ball, pub quizzes, and cultural/milestone celebrations.
* Referral Bonus: Earn a £1000 bonus for successful referrals.
* Well-being Support: Access to wellbeing advice for employees.
We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. If you need us to do anything to support you during the recruitment process (such as adjustments to how you apply, alternative formats of information, or adjustments to the assessment process itself), please call People & Culture on 02073197011 or email PeopleAndCultureLondon.UK@dorchestercollection.com so that we can discuss how we can support you through this process.
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