Senior Business Development Manager / Junior Sales DirectorSalary: £65,000 – £75,000 basic + profit share (OTE £74k–£93k+)Location: Hybrid – North West based (Liverpool & UK travel)Type: Full-time, permanent | Field-based / Hybrid
Are you a hands-on new business sales leader ready to build and scale a sales functionOur client is a well-established, values-driven manufacturer operating across the workwear and specialist uniform market. As part of a clear growth strategy, they are now looking to appoint a Senior Business Development Manager / Junior Sales Director to drive new business acquisition while laying the foundations for a high-performing regional sales team.
This is a true player-manager role: initially focused on winning new customers yourself, before evolving into a senior sales leadership position as the team and revenue grow.
The OpportunityIn the early stages, you will lead from the front — prospecting, pitching and securing new business across defined customer sectors, with full ownership of your own sales target. Alongside this, you’ll shape the sales strategy, define priority markets and ensure a best-in-class customer experience.
Within the first 3–6 months, you’ll begin building your team, starting with responsibility for two Customer Service Representatives and the recruitment of a Regional Business Development Manager / Account Manager. Over the next 1–2 years, this role is expected to progress into a Sales Manager / Sales Director position, with responsibility for regional targets, team development and larger-scale account growth.
Key ResponsibilitiesNew Business & Field-Based Sales Leadership
Personally drive new business acquisition, operating as a top-billing contributor in year one
Identify and prioritise customer verticals, routes to market and value propositions
Build long-term customer relationships through consultative, service-led selling
Represent the business at customer meetings, industry events and trade shows
Sales Strategy & Growth
Develop and implement a scalable sales strategy aligned to growth plans
Own pipeline management, forecasting and sales performance reporting
Use market insight and customer feedback to continuously refine the proposition
People Leadership & Team Development
Line manage Customer Service Representatives, ensuring an excellent customer experience
Recruit, onboard and develop Regional BDMs / Account Managers as the team grows
Transition accounts over time, moving from individual contribution to strategic leadership
Coach, motivate and develop the sales team to exceed targets
Cross-Functional Collaboration
Work closely with operations, customer care and marketing to ensure seamless delivery
Contribute to leadership meetings with clear performance insight and market intelligence
Person Specification
Proven track record in B2B new business sales, ideally within workwear, uniforms or a related sector
Demonstrable success as a hands-on, high-performing individual contributor
Experience managing or mentoring others, with clear potential to step into senior sales leadership
Strategic mindset, able to define markets and sales approaches — but comfortable executing personally
Strong relationship-building, communication and influencing skills
Resilient, proactive and comfortable in a field-based role with regular UK travel
Full UK driving licence required
Package & Benefits
£65,000 – £75,000 basic salary
Profit share & Bonuses (c.£10-20K 1st Year)
Car or car allowance provided
Flexible, hybrid working environment
Clear progression into a senior Sales Director role as the function grows
To apply, please submit your CV by clicking on the relevant links. If successful, you will be contacted by one of our consultants within 3 working days. Unfortunately, due to the volume of applications we expect to receive for this vacancy, if you do not hear from us within this time, you should presume your application has been unsuccessful on this occasion.
Grassroots Recruitment is acting as a recruitment agency and a recruitment business in respect of this vacancy. Grassroots Recruitment is an equal opportunities employer and recruiter. We welcome applications from all sections of the community, regardless of age, race, sex, sexual orientation, marital status, religion or disability