Sales Manager – UK Retrofit Projects (Power Generation / Marine / Rail / Automotive)
UK-wide field role | 1 day per week in office (approx.)
We’re recruiting on behalf of a highly regarded engineering manufacturer that’s expanding its UK retrofit business across power generation, marine, rail and automotive markets. This is a new opportunity created as part of planned growth. This is a true new business “hunter” role, ideal for a commercially driven salesperson who thrives on opening doors, building pipelines, and converting technically complex opportunities into long-term customer partnerships.
As Sales Manager you’ll take ownership of UK retrofit project sales, targeting a wide range of applications including:
Power generation (typical project values around £100k)
Marine (longer-term supply contracts and OEM opportunities)
Rail (often £500k+, including work with major operators/OEMs)
Off-highway and construction equipment (smaller projects from tens of thousands)
This role offers a strong mix of large, strategic contracts and high-volume retrofit opportunities, with plenty of scope to build a long-term territory and make a genuine impact.
Sales Manager - Role and Responsibilities - Aftermarket, Retrofit, Power Generation, Marine, Rail, Automotive, New Business
Proactively identify and win new retrofit business across the UK
Manage the full sales cycle: prospecting, client engagement, technical discussions, quotation support, and close
Attend customer sites once or twice per week for technical meetings and project development
Develop relationships with key stakeholders across engineering, procurement, and operations
Maintain a structured pipeline and provide accurate forecasting
Work closely with internal technical teams to ensure solutions meet customer needs
Sales Manager - Role and Responsibilities - Aftermarket, Retrofit, Power Generation, Marine, Rail, Automotive, New Business
Retrofit solutions into off-highway automotive, power generation, rail, or data centre power supply environments
Similar engineered products where technical credibility and solution selling are essential
You’ll be someone who enjoys autonomy, is confident in front of customers, and is comfortable balancing quick wins with longer-term, high-value programmes
Sales Manager, Aftermarket, Retrofit, Power Generation, Marine, Rail, Automotive, New Business
If you’re an ambitious technical salesperson looking for a high-impact UK role with a growing business in aftermarket retrofit projects, we’d love to hear from you!
Apply now or contact us in confidence to discuss the opportunity in more detail