Sanctuary is one of the UK's leading providers of housing, care and community services. With around13,000 employees, we maintain a culture where diversity is valued and talent is nurtured and rewarded.
Senior Digital Marketing Manager
Worcester
based with a balance of home and office working
GBP 54,197 per year
35 hours per week
Temporary (up to 12 months)
We have an exciting opportunity for a Senior Digital Marketing Manager to join our team based in Worcester. The job sits within the Communications department which manages brand strategy, digital, regional, internal, corporate and strategic communications.
The Digital Marketing team is responsible for Sanctuarys websites, online reputation, social media governance, digital content performance, SEO/GEO, PPC and e:marketing.
This role will play a key part in delivering our brand and digital strategy, with a focus on accessible content, great user experience across our digital touchpoints and online brand reputation.
The role of Senior
Digital Marketing Manager
will include:
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Responsible for the production and delivery of the Group websites and online communications to ensure they are managed in line with Group protocols and guidelines
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Advising on the Groups strategic approach to digital marketing and products
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Responsible for the delivery of comprehensive digital marketing campaigns that are tailored to suit individual projects and designed to maximise take:up of services
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Raise awareness of the service offering and enhance the reputation of the relevant business area
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Responsible for the positive increase in Sanctuarys online reputation through digital channels, including the planning and implementation of review sites, directory management and best:practice management of SEO/GEO and PPC
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Identifying opportunities for SEO/PPC campaigns or new online content based on analytics
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Ensure Sanctuarys websites support high:quality customer experience, working alongside Sanctuarys operational, marketing and technology teams
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Ensure all websites, digital content and digital products are fully compliant in line with the latest legislation, with a key focus on GDPR, security and accessibility
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Develop and deliver a digital analytics strategy, to deliver against organisational objectives, evaluate content and make continual improvements
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Responsible for Sanctuarys social media strategy, governance and social media management system
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Proactively explore AI solutions that can improve our digital performance and customer experience, while ensuring all implementations adhere to our governance and values:led approach
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Manage testing across the Groups websites, including liaison with customers and working with internal stakeholders and digital agencies to develop testing strategies
Skills and experiences:
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Degree, management qualification or relevant professional qualification (preferably in Marketing) Chartered Institute of Marketing (CIM) membership or similar
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Thorough working knowledge of marketing, design and social media
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Comprehensive knowledge of GDPR, accessibility and data compliance/laws E:Marketing activity, SEO and PPC
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Experience of delivering successful marketing communications services in a large organisation
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Proven experience of people management and leading a team
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Comprehensive experience of producing digital marketing materials and online campaigns
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Proven experience of managing external marketing agencies
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Proven experience of internal and external stakeholder engagement
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Experience of working to deadlines and prioritising workloads
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Proven experience of managing projects with strong project management skills
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Experience of budget preparation and control
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Ability to a