The Sales Strategy Manager plays a critical role in driving data led decision making across the sales organisation. This role is responsible for transforming complex data sets into actionable insights that enhance market understanding, customer segmentation, deployment model effectiveness, and seller productivity. The ideal candidate combines strong analytical capability with commercial acumen to identify opportunities that improve revenue performance and strategic execution.
Your future Responsibilities:
* Gather, match and structure disparate data sets (market, customer, orders, financial) providing comprehensive and robust basis for analysis and insight
* Develop and maintain segmentation models to understand customer behaviour, growth potential, and market opportunities
* Analyse market trends, competitive intelligence, and customer datasets to identify target segments for acquisition, expansion, and retention strategies
* Support structuring and development of business cases for strategic and transformation initiatives working with finance to access and validate key financial data and outputs
* Build dashboards and reports that visualise analysis and insights that are relevant, valuable and impactful to the audience
* Partner with Sales, HR, Finance and Revenue Operations teams to ensure segmentation insights aligned go to market planning and account prioritisation
* Evaluate sales deployment design, coverage models, role definitions, and capacity to optimise resourcing against market opportunity
* Support planning team where need to provide insight into annual business planning, territory design, and quota setting
* Provide insights into the overall effectiveness of sales programs, initiatives, and enablement activities
* Support development of Senior leadership decks and Board level presentations
* Maintain relationships with data source owners, providing new requirements and understanding changes and planned developments
Your Profile:
* 5+ years in data science, analytics and insight generation
* Strong analytical skills with experience in data modelling, statistical analysis, predictive analytics, forecasting and data visualisation
* Proficiency in analytics tools such as Excel, Power BI, Tableau, SQL, or similar
* Ability to simplify complex data into clear, compelling insights for non technical audiences
* Commercial acumen and experience of constructing business cases
* Understanding of sales processes, go to market models, and commercial metrics
* Proven experience working with large datasets and CRM systems (e.g., Salesforce, Dynamics)
* Ability to create visualisations and data driven storylines that resonate with senior audiences
* Excellent stakeholder management and communication skills
* Knowledge of B2B sales environments, particularly information services, SaaS, or professional services is preferable
* Degree in business, economics, data science, mathematics, or a related field
What we offer:
* An exciting job in a globally active company
* Mentoring: You can expect intensive support and qualified feedback from one of our mentors during your induction
* Training: A comprehensive training program within our Global Client Delivery Academy and a variety of other training options in our comprehensive learning portal
* Work-life balance: Working time account, flexible working hours and hybrid working
* Further development: Excellent growth and career opportunities at local & international level
* Togetherness: Working together in a dynamic, global environment characterized by team spirit and an appreciative atmosphere
* A high degree of responsibility with the market leader in the industry with one of the largest product portfolios
* Flat hierarchies, an open corporate culture and a very pleasant working atmosphere
* Modern office in a central location with state-of-the-art infrastructure
Additional Information
Our Benefits
* Flexible working environment
* Volunteer time off
* LinkedIn Learning
* Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior. NIQ is an Advent International portfolio company with operations in 100+ markets.
For more information, visit NIQ.com
Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the diversity of the communities we serve. All employment decisions at NIQ are made without regard to race, color, religion, sex, or any other characteristic protected by applicable laws. To learn more about our diversity and inclusion efforts, please visit our Diversity and Inclusion page.
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