Job Description
Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Performance Marketing Executive.
Performance Marketing Executive profile:
We’re looking for a results-driven Digital/Search Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.
Key Responsibilities:
* Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
* Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
* Write ad copy and collaborate on creatives.
* Conduct A/B testing of adverts and landing pages.
* Generate weekly/monthly reports and insights to guide decision-making.
* Carry out keyword research to inform content and product pages.
* Optimise on-page elements: titles, headers, metadata, internal linking.
* Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
* Liaise with content creators to optimise blog posts and category content.
* Track rankings, crawl issues, and traffic trends.
* Manage relationships with affiliate partners and networks.
* Monitor performance, approve/reject applications, and ensure brand compliance.
* Identify and onboard new relevant partners to grow the channel.
* Help maintain marketing calendars and coordinate content drops, launches, and events.
* Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
* Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
* Collaborate on product page enhancements (titles, descriptions, media).
* Help write or edit short-form content (meta, landing page intros, ad copy).
* Support CRO testing (heatmaps, user flow analysis, A/B tests).
Experience required:
* Hands-on experience with PPC campaigns - Google Ads, Microsoft Ads
* Understanding of the Meta platform
* Familiarity with SEO tools (SEMrush, Ahrefs, Search Console).
* Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets.
* Basic HTML and CMS knowledge (Shopify, WordPress, etc.).
* Strong written English and attention to detail.
* A proactive, self-organising approach to workload.