The Marketing Executive will play a pivotal role in driving the company's growth by generating leads, managing property visits, and nurturing relationships with prospective customers. This role is ideal for a self-motivated, results-driven individual who thrives on engaging with clients and delivering tailored marketing initiatives.
Key Responsibilities:
* Lead Generation:
* Identify and target potential customers for ECO4 energy-efficient solutions through strategic marketing campaigns, online channels, and networking.
* Collaborate with the marketing team to execute campaigns aimed at raising awareness about the ECO4 scheme.
* Build and maintain a robust database of leads for follow-up and conversion.
* Property Visits:
* Conduct site visits to assess property suitability for ECO4 upgrades, explaining the benefits and potential savings to homeowners.
* Collect property information, conduct initial surveys, and provide feedback to the technical team for assessments.
* Address customer inquiries, ensuring a seamless and professional experience during site visits.
* Marketing Campaigns:
* Plan and execute localized campaigns to create interest in the company's energy solutions.
* Distribute promotional materials, participate in community outreach programs, and represent the company at events.
* Customer Relationship Management:
* Build and nurture relationships with prospective and existing clients to ensure customer satisfaction and loyalty.
* Regularly follow up with leads to convert interest into successful projects.
* Reporting and Analysis:
* Track and report the performance of marketing initiatives, including lead conversion rates and campaign ROI.
* Provide feedback on market trends and customer needs to refine strategies and offerings.
Qualifications
* Strong marketing and communication skills
* Experience with Adobe Photoshop and WordPress
* Familiarity with Google Ads and social media management
* Excellent analysis and copywriting abilities
* Proficient in Microsoft Excel and Microsoft Office Suite
* Strong organizational and time management skills
* Fluent in English with effective IT skills
Job Type: Full-time
Pay: From £24,000.00 per year
Benefits:
* Company events
* Company pension
* Free parking
Education:
* A-Level or equivalent (preferred)
Experience:
* Digital marketing: 1 year (preferred)
* Marketing: 1 year (preferred)
Work Location: In person