Job Description
PR Account Manager
Manchester
£33k - £38k
Our award-winning client is on the lookout for a PR Account Manager to come in and help lead the development and execution of innovative PR strategies that align with goals of clients.
This role is perfect for an earned media superstar who is experienced at collaborating with clients and can optimise campaigns for performance.
In a nutshell
* Play an integral role in shaping client’s online and print presence
* Manage clients’ reputation and create compelling press releases that drive results through earned media.
* Collaborate with internal teams
* Work to set the strategy and manage the delivery of PR; including ideation, planning, writing press releases, media relations
* Develop innovative link-earning ideation processes
* Build/maintain strong working relationships with journalists, bloggers, influencers & web editors.
* Find opportunities to grow the scale of their activity and other relevant services.
* Build working relationships with other disciplines and suppliers to ensure an integrated approach to client campaigns.
* Identify appropriate reactive opportunities in line with trending themes and moments.
What you’ll have
* 4+ years of experience with a proven track record of delivering successful PR activity
* for a variety of brands
* In-depth understanding of the news agenda and how to spot editorial opportunities for clients
* Excellent writing and editing skills and a proven track record of producing editorial copy in the form of press releases
* Competence across media and social outlets to demonstrate understanding of how to best reach target audiences
* Understand the importance of tracking coverage and have experience working with
* platforms such as Cision
* A positive, flexible, can-do attitude
* Self-motivated and proactive
* Driven to always improve with a curious mind and an entrepreneurial spirit