Overview
We want a world free from the fear of heart and circulatory diseases. Core to achieving this is increasing our impact by engaging more donors/customers and growing the value of their support.
As a Senior Product & Propositions Manager, you'll focus on driving a step-change in how we leverage our products and data to ensure that we maximize the impact of our donations by focusing our efforts on driving engagement with the products and actions which yield the greatest financial impact for our business. You'll manage our product mix to drive optimal profitability across the marketing mix and work with our innovation team, marketing teams and suppliers to drive in life improvements to maximise product profitability for our Lottery and Gaming products. Additionally, you will take on project work to drive incremental gains across our marketing teams.
This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Responsibilities
* Drive a step-change in product and data usage to maximize impact of donations.
* Manage product mix to achieve optimal profitability across the marketing mix.
* Collaborate with innovation, marketing teams and suppliers to drive improvements for Lottery and Gaming products.
* Take on project work to deliver incremental gains across marketing teams.
* Engage stakeholders and lead cross-functional initiatives from concept to delivery.
Qualifications
As our ideal candidate, you bring experience of devising and developing acquisition and retention strategies and demonstrated commercial experience impacting growth in sales or revenue. You have experience of taking propositions to market, bringing together large groups of stakeholders to deliver projects which are new or complex. With strong planning and prioritisation skills, you have strong working knowledge of product marketing, customer data and CRM/retention activity and ideally an understanding of the regulatory framework for fundraising and gaming programmes. With strong strategic and analytical skills, you have can work with analysis teams to brief in requirements and drive actionable insights from data. A solution-focussed individual with an understanding and empathy for BHF's cause and objectives, you have strong stakeholder management and communication skills to influence, negotiate, and build relationships at all levels.
Our people and inclusivity
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer. We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day. Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
Hybrid working
Hybrid - London office & home
Contract & Complication
* Vacancy type: Fixed Term Contract
* Salary: £52,000 - £56,000 p/a + benefits
* Hours per week: 35
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