Protyre Autocare is a fast-growing national automotive company. We are currently seeking an experienced automotive Area Manager within our growing team.
Reporting to the Regional Director and responsible for managing Centre Managers within Cheshire and North Wales Area. The purpose of the role is to develop the sales and profitability of each Centre and the delivery of an excellent customer experience through a team of Centre Manager direct reports and Centre staff indirect reports.
* Location: Cheshire and North Wales
* Essential: Previous experience in a similar role. Full UK Driving Licence.
* Package: OTE up to £88K
* Benefits: Company car, A chance to earn a regular bonus. Career development: we offer a variety of fully funded IMI courses. Staff discounts on servicing, tyres, and MOTs. Retail vouchers, Finder’s fee, Life Insurance, Pension, Eye Care Vouchers, Buy/Sell Holiday, Flu Jab, Employee Assistant Program. Long Service Recognition, Enhance Maternity and Paternity, Cycle to Work
About the role:
* Lead, coach, and develop Centre Managers and their teams to deliver exceptional customer service and drive sales performance.
* Ensure each centre is fully resourced and operates to the highest standards of professionalism, cleanliness, and customer experience.
* Create and execute structured business plans to exceed financial targets and improve profitability across the area.
* Analyse sales data, management accounts, and market trends to identify growth opportunities and reduce costs.
* Champion a safety-first culture by ensuring full Health & Safety compliance and proactive risk management at all centres.
* Oversee operational excellence through regular audits, stock management, and adherence to company procedures.
* Collaborate with Centre Managers to implement local marketing strategies and maximise customer engagement.
* Recruit, retain, and develop high-performing teams, ensuring succession planning and consistent performance management.
* Promote company values and ensure compliance with all HR policies, training standards, and internal controls.
About you:
* You have proven experience in a multi-site management role within the automotive or fast-fit industry.
* You’re a confident leader who excels at coaching, motivating, and developing high-performing teams across multiple locations.
* You bring strong commercial acumen, with a track record of driving sales growth, improving profitability, and delivering outstanding customer experiences.
* You’re highly organised and data-driven, with the ability to analyse performance metrics, identify trends, and implement effective business strategies.
* You’re a clear and persuasive communicator, able to influence at all levels and foster collaboration across teams.
* You’re passionate about operational excellence, safety, and compliance, with a hands-on approach to problem-solving and continuous improvement.
* You understand the importance of people development, succession planning, and maintaining a positive, inclusive workplace culture.
* You’re comfortable working independently, managing priorities, and making decisions in a fast-paced environment.
* A full UK driving licence is essential for this field-based role.
Why join Protyre Autocare?
Protyre Autocare is the UK’s fastest growing supplier and fitter of tyres and automotive services, fitting over 1 million tyres every year through our fast-fit centres. We offer a wide variety of careers from Administrative to Mechanical, Digital to Financial and many other exciting roles within the motor industry. Protyre Autocare is the retail branch of The Micheldever Group. Micheldever Tyre Services (MTS).