Overview
Senior Social Brand Manager - Consumer Products Division at L'Oréal. This role focuses on social activation, content strategy, talent management for local campaigns, and the development of brand tribes to support campaigns and media plans.
Responsibilities
* Support marketing team with talent management for local campaign shoots
* Own social activation & content strategy in line with brand calendar
* Inventing the big social idea & hook as part of the wider campaign and media plan
* Identify the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
* Create content for advocacy/social-only campaigns & boosting best content on paid media
Social Commerce
* Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
* Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team
Other content areas
* Ownership of reactive media pot to boost trend-led content
* Own relationships with talent & agents used in paid campaigns
* Identify right talent – creation of brand tribes & tracking of influencer performance for paid campaigns
* Paid Performance Reporting: drive share of voice on social and provide monthly reporting; post-campaign analysis of influencer campaigns via Traackr; tracking & reporting of CPV/CPE & optimization of spends
Who You Are
* Experience with influencer relationships, social content creation, and analytics tools; strong reporting and talent management capabilities
* Creative eye with attention to detail
* Passion for sharing socially relevant information
* Ability to work and update key stakeholders
* Proven ability to thrive in fast-paced environments
* Team player who collaborates and supports the wider team
* Proficient at creating and maintaining an authentic brand voice across branded social media platforms
* Understanding of social media management and analytics tools
What We Offer
Industry-leading benefits package, including money-saving offers, mortgage advice, share options, enhanced pension, up to 60% off iconic brands, private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and paid fertility leave. Learning and development through leadership programs and expert talks.
Who We Are
L’Oréal is present in 150 markets on five continents. We are committed to creating beauty that moves the world, aiming to be inclusive and responsible. The Consumer Products Division includes leading brands such as L’Oréal Paris, Maybelline New York, Garnier, NYX Professional Makeup, Essie, and Carol’s Daughter.
How We Recruit
We are committed to a diverse, equitable, and inclusive environment. We value differences in backgrounds, experiences, personalities, and perspectives. We strive to be an inclusive employer in all employment practices.
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Other, Information Technology, and Engineering
Industries
* Manufacturing and Personal Care Product Manufacturing
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