Wells Cathedral is on an exciting journey.
We have embarked on an ambitious ten-year plan. We are on a mission to become the UK s most joyful cathedral, and we want to have a genuinely positive impact on individual lives, on the City of Wells, the County of Somerset and far beyond.
We are carefully conserving our stunning world-class, 850-year-old heritage site, and we remain committed to being a beacon of light and hope, a sacred space of prayer and a place of wonder now and for generations to come.
We also want to elevate our brand and grow our visitor numbers. We are investing in making our visitor experience even better, for everyone. We want to ensure Wells Cathedral is known as one of the UK s top must see tourism attractions, and we want to reach and engage a much wider range of people. And as part of that mission, we are now investing in growing our Marketing & Communications Team.
Wells Cathedral s Marketing & Communications Team delivers direction and support across all areas of Cathedral life, including visitor experience, fundraising, worship and music, events, venue hire, library and archives, as well as our Cathedral Shop and Loft Café. The Team covers the full scope of marketing and communications activities, including researching and identifying target audiences, designing strategic marketing plans, generating earned media exposure through PR activity, developing and implementing brand identity, and delivering integrated campaign creative across social, digital, print, broadcast and OOH channels.
Reporting the Director of Marketing & Communications, the Marketing & Communications Assistant will play a significant role in supporting the delivery of all of this, effectively and efficiently, across the organisation. This is a truly unique early career opportunity for an ambitious marketer looking to gain hands-on experience across a wide range of disciplines.
Key Responsibilities:
- Supporting efficient workflow by responding to incoming requests and scheduling projects
- Enhancing online customer experience and engagement by providing real-time responses to social media DMs, comments and reviews
- Timely display and removal of onsite promotional and information banners, posters, flyers and POS material
- Assisting the Director of Marketing & Communications, Head of Filming and Content Creator during film crew, photographer, influencer and media visits
- Assisting the Director of Marketing & Communications in strategic marketing campaign planning
- Actively participating in team meetings both within Marketing & Communications, and with stakeholders across the organisation
- Supporting the Content Creator in capturing photographic and video content at services, events and activities, as required
- Assisting the Design and Digital Services Executive in the production of on-brand artwork for corporate literature, signage and point-of-sale material
- Ensuring website content is always up-to-date
- Capturing marketing performance data to create KPI dashboards and inform campaign strategies
Person specification
Criteria
Essential
A clear and demonstrable interest in marketing and communications, with ambition to progress within this field
Excellent written communication skills and a confident proof-reader
A professional approach to both internal and external communication
An eye for audience-appropriate graphic communication, including typography and photography within brand guidelines
A specific interest in working within the arts, culture and heritage sector
An understanding of online data analysis for monitoring and informing marketing
A confident and collaborative team player, able to work with direction
An energetic and enthusiastic creative thinker
Ability to meet deadlines and remain calm under pressure
Able and willing to attend occasional evening and weekend events as required
Demonstrable commitment to safeguarding and promoting the welfare of children, young people, and vulnerable adults
Desirable
A marketing-related qualification at degree or diploma level
A good working knowledge of Microsoft 365 applications, including Word, Excel and Powerpoint
Demonstrable experience of using Adobe Creative Cloud applications such as InDesign, Photoshop and Acrobat
Demonstrable experience and/or knowledge of any of the following subjects: Christianity, Tourism, History, Music, Live Events, Hospitality, Retail
A confident verbal communicator
An understanding of marketing campaign strategies
Main Terms and Conditions
Employment status: Permanent contract of employment
Location: Wells Cathedral Offices, Wells, BA5 2RB
Hours of work: full-time, 35 working hours per week (Monday to Friday). Flexible working will be considered.
Remuneration: £25,000 per annum, payable on the 24th of the month or the nearest working day thereto
Discount: A discount of 10% is available from the Cathedral Shop and The Loft Café.
Parking: Limited parking is available in the Cathedral car park. Cars are parked at the risk of the owner.
Pension: Defined Contribution Scheme. Contributions as % of salary:
Age Employee Employer
4% 8%