CRM Manager
Location: Sheffield (Hybrid, 2-3 days per week)
Salary: Up to £55,000
The Company We’re partnered with a fast-growing fintech scale-up focused on making essential services more accessible through innovative payment solutions. Operating across the UK and Europe, they’re transforming how consumers manage unexpected costs. As they expand, they’re investing in CRM to drive customer retention and engagement.
The Role This is a standalone CRM Manager position suited to an ambitious Senior CRM Executive ready to step up. You’ll be the most senior CRM hire in the business, owning and building out lifecycle marketing activity across both B2C and B2B audiences. The role reports into senior leadership and offers significant autonomy and visibility from day one.
Key Responsibilities
* Develop and own CRM strategy and execution across email, SMS, push, and in-app.
* Build and optimise automated customer journeys using Braze and Hubspot.
* Plan and execute lifecycle campaigns to drive customer retention and increase LTV.
* Collaborate with stakeholders across Marketing, Product, and Data.
* Lead A/B testing, reporting, and optimisation of CRM activity.
* Identify and implement segmentation strategies for personalised communications.
* Represent CRM across the business, influencing product and marketing decisions.
Skills & Experience Essential:
* 2-3 years experience in CRM or lifecycle marketing.
* Strong understanding of marketing automation, CRM KPIs, segmentation, and A/B testing.
* Hands-on experience with CRM tools such as Braze and/or Hubspot.
* Background in B2C marketing; B2B experience a plus.
* Confident working cross-functionally with commercial and technical teams.
* Comfortable in a fast-paced scale-up environment.
Desirable:
* Experience working as the sole CRM professional or in a small CRM team.
* Exposure to customer journey mapping and performance analysis.
* Interest in fintech, automotive, or consumer tech sectors.
Benefits
* Up to £55,000 base salary
* Hybrid working (2-3 days/week in Sheffield office)
* Opportunity to own CRM strategy and build from scratch
* Fast-growing scale-up with real ownership and visibility
* Collaborative and ambitious team culture
How to Apply Interested? Send your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.
Keywords CRM Manager, Lifecycle Marketing, Marketing Automation, Braze, Hubspot, Retention, Customer Journey, Email Marketing, B2C Marketing, Fintech, Sheffield Jobs, CRM Strategy