About the Jikoni Group
Founded in 2016 in Marylebone, Jikoni is a purpose‑led restaurant and community‑focused business founded on the belief that the purpose of a restaurant is to restore. We create warmth, generosity, and kindness through hospitality that transforms how people feel, drawing on multicultural culinary traditions and the wisdom of the maternal kitchen. Our approach, "Cooking Without Borders," celebrates diversity by sharing flavours, stories, and techniques from Asia, the Far East, India, the Middle East, and East Africa, bringing the nourishing, self‑less essence of home‑cooked meals to every guest.
Since our founding, Jikoni has grown steadily and is now poised to expand to 2 new sites: a vibrant new restaurant in Bloomsbury and a new all‑day café and restaurant project with the new V&A East Museum in Stratford's Olympic Park. This expansion will serve as the foundation of the Jikoni Group.
Have an Impact at a Purpose‑Driven Business
Jikoni is looking for our first Group Head of Sales and team members to lead the growth across Jikoni, our upcoming sites at the V&A East and Bloomsbury and the development of a new business vertical – Jikoni Events – for private catering and events, cultural venue partnerships, product launches, parties and corporate bookings.
Why Join Us?
At our flagship site in Marylebone, Jikoni, we "cook without borders". Our food is a joyful celebration of maternal cooking, immigrant cuisine and pluralism. This includes a celebration of the rich culinary heritage of South Asia, the Far East, the Middle East, East Africa and Britain. As we grow, our core principles remain the same.
We are a restorative business committed to our team, our guests, our planet and wider community. As the UK's first independent Carbon Neutral certified restaurant, and with an exclusive partnership with a biodynamic farm, our commitment to social and environmental sustainability is at the heart of everything we do.
Jikoni has consistently been recognised among the UK's best restaurants, appearing in the top 7 restaurants in London on the Nordic 360 Eat Guide (2024), Timeout's Top 100 London Restaurants (2023), SquareMeal's Top 100 Restaurants (2022), Harden's Best 100 UK Restaurants (2019), and the National Restaurant Awards (2017). Jikoni is also currently featured in Condé Nast Traveller's Best Restaurants in London.
What We're Looking For in a Head of Sales
We're looking for someone who leads with heart, curiosity and a strong commercial mindset.
Emotional Skillset: You embody the qualities that define great hospitality: Kindness, Optimism, Self‑Awareness, Curiosity, Integrity, and Empathy.
Experience: At least 3 years' experience in sales in the hospitality industry with a proven track record of sales growth and in planning and executing sales in similar fields or brands.
Values Alignment: You share our family values of Multiculturalism & Pluralism, Integrity, Hospitality & Seva (Selfless Service), Excellence, and Entrepreneurialism.
Leadership & Ambition: A desire and drive to build and shape new channels of the business, contribute to a positive and supportive culture and build a career with us.
Culinary Curiosity: A deep curiosity for our style of maternal cooking and immigrant cuisine and global flavours.
Key responsibilities
Developing and delivering a sales and business plan to deliver growth across all channels, managing all steps of the event booking process, coordinating with the management team.
Delivering events, new bookings revenue and profitability growth to meet or exceed targets.
Presenting KPI forecasts including sales revenue, costs, cover numbers and SPH, PDR occupancy, in‑house/external event bookings and promotional activity results.
Collaborating with the directors, management and creative/social teams on strategic initiatives that will produce measurable financial results.
Building strong relationships with our neighbourhood, corporate community and local residents to drive Jikoni and sister brands sales & revenue through private events, corporate and party bookings, external catering and other channels.
Take ownership and accountability for revenue growth across key revenue streams. These revenue streams may include:
Jikoni Events & Catering: Outside catering, special events, weddings, office/partner catering, consultancies and brand partnerships.
Jikoni Private Dining: In‑house private hires, including kitchen table experiences.
What we offer
Career Progression: Opportunities for growth in a dynamic and progressive company and working directly with senior management and directors to grow your leadership, business and hospitality skills while contributing to business with a positive purpose.
Unique Training: Go beyond the kitchen with visits and hands‑on training with our biodynamic farm partner and specialist producers.
Competitive Package and Team Benefits: Delicious and wholesome team meals, a 51% team discount at our restaurants upon passing probation, 28 days holiday, a company pension scheme and private health insurance plans for all team members.
Everyone Is Welcome
At Jikoni, one of our core values is Pluralism, the idea that celebrating both our similarities and differences make our community richer and stronger. We warmly encourage applications from people of all backgrounds and lived experiences. If this role speaks to you but you don't meet every requirement, we would still love to hear from you. Please let us know if there are any reasonable adjustments or accommodations we can make during the hiring process.
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