About the role
Working as part our busy marketing department, this proactive role will work to deliver key awareness and lead generation campaigns for our key audiences. Experienced in briefing creative and design teams, you will also provide support with the delivery of UCAS’ core customer communications.
Key accountabilities:
· To support the delivery of marketing communications to our key audiences on behalf of the UCAS Marketing Team. This will involve supporting and deploying communications to help UCAS fulfil our charitable objectives.
· To deliver campaigns based on existing marketing and operational plans across multiple channels and platforms.
· To support the development of marketing campaigns through the creative and design teams, and at times support liaison to ensure internal clients in sign off, ongoing analysis and reporting.
· To provide advice to internal customers on the most effective execution of marketing campaigns in achieving their objectives.
· To create and update operational guidance in collaboration with internal stakeholders.
· To take technical information and simplify into plain English for a non-technical audience.
· To create and update marketing and operational collateral (digital and print) as required.
· To support and deliver operational messaging to relevant audiences.
For more information about this role please see the attached role profile.
Skills, qualifications, and experience
· Demonstrable evidence of Marketing Campaign Management skills – whether with internal or external clients.
· Demonstrable evidence of the successful execution of marketing campaigns.
· Experience in using email marketing service providers to send campaigns.
· Results driven – this role will be expected to work to clear deadlines.
· Experience of delivering B2B and/or B2C marketing campaigns desirable.
· Evidence of the ability to step up and make appropriate decisions in the absence of Marketing Managers.
· Ability to manage and build good working relationships with clients and colleagues.
· Creative problem solving skills with a positive and pro-active ‘can-do’ attitude.
· A thorough understanding of campaign planning.
· First rate communication skills and able to communicate effectively at all levels verbally and in writing.
· Ability to question and challenge current practice.
· Ability to interpret and work to best practice guidelines set by Direct Marketing Association.
· Ability to work under pressure, as a member of a team and on own initiative.
· An understanding of the Data Protection Act and its effect on business practice.
· Strong analytical skills.
· Strong copywriting and proofing skills.
Package
Salary up to £30,000
• Purpose-driven work in a charity-led organisation connecting people to education and opportunity
• Internal training, mentoring, and access to industry-recognised certifications through our development academies
• Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts
• 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave
• Everyday wellbeing support through Perkbox, offering discounts and wellness tools
• Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office
• Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders
• Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond
Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you are interested in this vacancy, but don't necessarily meet every single point on the job description, please apply.
If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via careers@ucas.ac.uk.