Job Description
The Reputation and Engagement Communications Manager is a key role within the European Marketing & Corporate Responsibility function at TJX Europe. This role is integral in helping to drive profitable sales and increasing market share by delivering impactful and measurable pan‑European internal and external corporate & associate communications plans and activations. These are designed to promote, protect and drive trust in TJX Europe’s brands across its operating markets and locations.
Working in the Reputation & Communications Centre of Expertise, the Reputation and Engagement Communications Manager is experienced in producing and delivering clear, engaging internal and external communications plans, copy and content that are centred around the company’s People & Culture Goals & Priorities; in particular, Corporate Responsibility (CR) & Sustainability, Inclusion & Diversity (I&D), Wellbeing and Development. As such, the role has knowledge and passion for these topic areas.
The role requires staying abreast of external People & Culture developments and trends within the communications and retail industries to help identify risks and opportunities for TJX Europe. The Reputation and Engagement Communications Manager has a strong internal and external network and builds effective partnerships across multiple functions, markets and agencies to get TJX Europe’s messages to its core audiences. The role manages a range of agencies and internal & external partners to deliver communications plans and events and provides advice, direction and expertise to Consumer Marketing and wider functions across the business. Key aspects of this role: strong copy and content creation skills, end‑to‑end project management, relationship management, agency management, results evaluation and budget management.
Key Responsibilities
* Manage the proactive European People & Culture communications plan day‑to‑day, creating, editing content/copy and/or directing the agency to communicate positive stories, news and milestones that align with TJX Europe’s strategic priorities and drive awareness, engagement, trust and advocacy with current and future customers and associates, as well as wider stakeholders
* Deliver proactive corporate communications plans, content and copy in close partnership with Subject Matter Experts to showcase TJX Europe’s People & Culture strategies and initiatives, highlighting TJX Europe’s commitments and building its profile as a great place to work and shop
* Deliver People & Culture associate communications plans, content and copy, particularly for I&D, Wellbeing and Corporate Responsibility & Sustainability, to inform, inspire, involve and engage associates
* Execute, working closely with HR, CR and Consumer Marketing, the internal and external annual calendar that delivers the tactics required to meet corporate and associate strategies
* Deliver all associate engagement activity, including events, to support People & Culture goals and priorities, especially for associate fundraising and donating, partnering with agencies and internal teams
* Partner with the Reputation and Communications Manager (Corporate) to incorporate relevant People & Culture content into the corporate social media calendar, enhancing awareness and building TJX Europe as both a great place to shop and work
* Partner with the Reputation and Communications Manager (Associate) to leverage the communications community for all People & Culture communications and events
* Review all relevant corporate disclosure documents, advising partners from a reputational perspective
* Track and evaluate activity against rigorous KPIs to demonstrate value and conduct ways‑of‑working reviews to enable continual learning
* Build an understanding of the People & Culture landscape to assist the Manager of Reputation & Communications in identifying opportunities and risk areas
* Build and maintain a database of People & Culture corporate position statements and policies and message matrices, regularly reviewing and updating them
* Support the Manager of Reputation & Communications (People & Culture) in resolving People & Culture issues and crises to avoid or minimise reputational damage, collaborating with internal partners across various functions and deputising for the Manager of European Reputation & Communications as needed
* Partner across the wider Reputation & Communications team to ensure consistency across both external and internal communications calendars, delivering both internal and external content to associates and customers across owned and earned channels
* Collaborate with the other Reputation & Communications Managers to share knowledge, drive efficiencies, balance workloads and enhance team capabilities and outputs
* Play an active role within the Reputation & Communications team, flexing to work on associate communications projects and creating and distributing associate communications as needed
* Support the Manager of Reputation & Communications with budget management, including PO management, to keep costs under control and optimise performance
* Develop relationships with the wider Marketing & Corporate Responsibility and Country Marketing teams to help deliver TJX Europe’s proactive corporate communications plans
* Partner closely with colleagues in TJX US and globally, seeking synergies and shared practices
Key Skills, Knowledge & Experience
* Proven experience in managing internal and external communications
* Experience delivering effective integrated external and internal communications plans, content and events that inform, inspire, involve and engage associates and customers
* Strong experience leading agencies and partners to deliver successful events
* Experience handling issues and reputation risks desirable; able to manage situations calmly, professionally and with sensitivity and discretion – highly effective communicator in English, able to distil key information accurately and adapt tone and approach for relevant stakeholder groups
* Strong communication and storytelling skills; experienced in creating content and copy for a range of target audiences, adapting writing and communication styles for various internal and external channels including press releases, brochure, online, social media, video, presentations, email, newsletters, customer and employee facing copy
* Up‑to‑date knowledge of the latest trends and best practices in communications, with a personal drive to continually develop – experience working within a multi‑market, matrixed consumer brand desirable, as is knowledge or experience of working in a European business – experience delivering results through internal partners and agency partnerships
* Strong project management skills with a proven ability to effectively organise, plan and manage to tight deadlines
* Numerate and commercially astute, driven to deliver results with meticulous attention to detail
* Able to quickly build and nurture relationships at all levels
* Capable of questioning the status quo respectfully and positively while building credibility and trust
* Resilient, energetic and enthusiastic, with a passion for delivering results and fostering growth
* Comfortable working in the grey and adept at adapting to different situations
* Strong can‑do attitude, demonstrating initiative and working well individually and as part of a team
* Positive attitude toward supporting others and sharing knowledge and skills
* Thrives working in a fast‑paced, continuously evolving environment
* Self‑aware and continually focused on personal development
* A love of retail
* You must have the legal right to work in the country you are applying to.
We strive to provide opportunities for growth, recognition and a competitive salary and benefits package. We consider all applicants for employment without regard to age, disability, gender, gender reassignment, marriage and civil partnerships, pregnancy and maternity, race, religion or belief and/or sexual orientation.
Address: 73 Clarendon Road
Location: EUR Home Office Watford GB
J-18808-Ljbffr