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Head of Sketch Dental | Brand & Marketing Leader | Communications Consultant | MCIM
NO RECRUITERS PLEASE. THANK YOU!
* Title: Senior Performance Marketing Executive
* Basis: Full-time
* Reporting to: Digital Performance Manager
* Location: Hybrid (1 day p/week in Birmingham office)
About Sketch Dental:
We are a marketing agency specialising in the dental and aesthetics sector, helping practices grow through performance-led lead generation.
About the Role:
We’re looking for a Senior Performance Marketing Executive, who ideally has hands-on experience running lead generation campaigns on Meta Ads for high-ticket local businesses. The ideal candidate will take ownership of campaign setup, optimisation, and performance reporting.
You’ll work across all of our client accounts, supporting both strategy and delivery, with a strong focus on driving results through paid media and actionable data insights.
Key Responsibilities:
* Take ownership of performance across all client ad accounts, overseeing campaign results and ensuring they align with lead generation goals.
* Monitor performance metrics daily, identifying trends, issues, and opportunities across accounts.
* Provide regular recommendations for optimisation, based on data-driven insights, adjusting budgets, creative, audiences, and funnels where needed.
* Support and guide Paid Social Executives, offering input on campaign setup, targeting strategies, and campaign performance reviews.
* Lead on performance reporting across clients, turning raw data into clear, actionable reports for both internal teams and client stakeholders.
* Oversee onboarding for new accounts, ensuring campaigns are correctly structured and tracking is fully implemented.
* Work collaboratively with creative and delivery teams to develop campaigns that convert across the full customer journey.
* Manage testing plans, running A/B tests on ad copy, creatives, audiences, and perspective funnels, applying learnings across the portfolio.
* Ensure best practices are consistently followed across accounts, maintaining high standards in setup, QA, and platform hygiene.
* Actively contribute to team discussions and planning sessions, helping shape wider performance marketing strategy.
* Proven experience managing Meta Ads campaigns with consistent performance results.
* Strong understanding of marketing metrics and data; comfortable navigating dashboards, spreadsheets, and visual reports.
* Proficiency in reporting tools.
* Confident analysing campaign performance, identifying trends, and proposing optimisations.
* Comfortable managing multiple accounts and switching contexts quickly.
* Clear communicator with strong written and verbal skills.
* High attention to detail, especially in ad setup and reporting.
* Experience working as part of a team, collaborating across disciplines.
* Experience in local lead generation, particularly for healthcare, dental, or aesthetics clients.
* Previous exposure to Perspective Funnels.
* Google Ads campaign experience (Search and Display).
* Familiarity with conversion tracking setups across platforms (GTM, Meta CAPI, GA4 etc.).
* Marketing degree or relevant qualification.
If you’re an ambitious paid social expert looking to take the next step in your career, we’d love to hear from you!
Benefits at Sketch:
Employee of the Quarter Recognition
About Sketch Group:
Based in the heart of Birmingham, Sketch is a dynamic and innovative group of digital marketing agencies that specialise in helping businesses succeed online and beyond. Alongside Sketch Dental is Sketch Creative, Sketch Trades, and Mayne.
We are a team of creative thinkers, strategists, and problem solvers, dedicated to providing top-tier digital marketing solutions to our clients. If you have a passion for all things digital and have experience with an array of marketing channels, we want you to join our team!
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Marketing Services
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