Bettervits is one of the UK's fastest growing nutrition brands and we're on a mission to become the biggest. Driven by science and delivered with care, our range of nutritional products have helped us bring 1M+ customers closer to their best selves.
Were looking for a DTC Copywriter who lives and breathes paid social media. Youll write copy that stops the scroll, sells the solution, and makes people click. Whether its a punchy Meta ad or a viral TikTok hook, you know what gets attention and drives action. Calculated and creative copy is what we're after.
What Youll Be Doing:
* Writing ad copy for Meta, TikTok and YouTube ads: headlines, hooks, body copy and CTAs
* Crafting multiple angles and variations for A/B testing
* Developing thumb-stopping hooks tailored to each platform and audience
* Collaborating with the creative team to concept ad ideas and storylines
* Supporting other areas of the funnel with landing page, email, or product copy (as needed)
* Helping translate brand tone into performance content that feels native and high-converting
What Were Looking For:
* Proven experience writing copy for DTC brands, with a strong focus on paid social
* Deep understanding of how to write for different stages of the funnel
* Expert at crafting high-performing TikTok and Meta hooks
* Ability to take a product or brief and quickly generate multiple creative angles
* Clear, concise writing style that sells without sounding salesy
* Comfortable working in a fast-paced, test-and-learn environment
* Able to work independently and take ownership of copy performance
Bonus if you also:
* Understand the basics of performance metrics
* Have worked with video editors or designers on asset creation
* Bring creative campaign ideas, not just the words
Why Bettervits?
* Fully Remote & Flexible
* Work with a market-leading group of brands with competitive compensation.
* We value output, impact and ownership more than micromanagement.
* We offer clear, concise briefs, direct feedback and data to guide you.
* Substantial opportunity to work on a variety of projects and grow professionally
* A skilled and friendly team who actually take accountability and collaborate smoothly.