Alder Hey Children’s Charity, Liverpool/Hybrid working
Job Purpose
To drive the planning and delivery of integrated marketing campaigns for Alder Hey Children’s Charity, supporting fundraising and organisational objectives, reporting to the Marketing and Communications Manager. The role will oversee workflow and priorities, manage marketing officers, and ensure campaigns are delivered to a high standard. The Senior Marketing Officer will also play a key role in shaping marketing strategy, analysing performance and driving continuous improvement across fundraising marketing activity. This is a broad and varied marketing role which requires creativity, communication and project management skills to help the charity plan and execute its marketing and brand campaigns.
Main Duties & Tasks
Strategic Planning, Leadership & Performance
* Work with the Marketing & Communications Manager to shape long‑term marketing plans and campaign strategies.
* Provide strategic guidance to ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities.
* Represent the marketing function in cross‑departmental planning.
* Develop marketing processes, templates and workflows to improve team efficiency.
* Implement and oversee internal systems for content management, consent, image banks, brand guidelines etc. To continually improve performance of team members encouraging collaboration and sharing feedback and high‑performing and positive marketing team culture.
* Lead regular one‑to‑one meetings with team members.
* Provide strategic marketing integration advice for fundraising campaigns.
* Identify opportunities to grow audiences, engagement and income through innovative marketing approaches.
* Use market research and data to drive continuous improvement in marketing activity.
* Evaluate and share actionable learnings to optimise future campaigns.
Campaign Delivery, Content & Channels
* Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi‑channels that meet brand and fundraising goals.
* Creative and powerful copywriting skills aligned to the values of the Charity.
* Adapt copy to suit differing audiences and publications, and including digital, DM, print appeals, magazines, brochures, scripts and social media.
* Creation of powerful stewardship content in partnership with fundraising teams.
* Collaboration within the marketing team across branded social channels to drive growth and engagement.
* Collaborate with the Trust Comms team for campaign and content capture.
Stakeholder Management, Brand & Operations
* Manage the production and distribution of marketing materials across external suppliers as required.
* Liaise and network with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations.
* Uphold brand positioning to always agreed guidelines.
* Assist the Marketing & Communications Manager to work within project budgets using appropriate systems and controls.
* Attend and participate in events, team meetings, compulsory training etc.
Other Duties
* Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
* Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
* Attend and support events run by fundraising teams where required, including occasional out‑of‑hours working.
* Gain and maintain an in‑depth knowledge and understanding of the charity’s work, priorities and future plans.
* Any other reasonable duties as required by your line manager.
Person Specification
Qualifications, Knowledge and Experience
* Strong understanding of how marketing drives income, engagement and supporter growth, ideally within the charity or not‑for‑profit sector (other sectors will be equally considered).
* Experience of using marketing data, insights and audience research to inform marketing decisions.
* Ability to multitask, prioritise workload.
* Strong understanding of brand management and maintaining brand consistency across channels.
* Experience of working with multiple stakeholders including internal teams, agencies or partners.
* Experience with Canva, InDesign or Illustrator.
* Experience of managing and developing marketing staff or junior team members.
* Experience of setting and monitoring campaign KPIs and evaluating performance.
* Experience of delivering campaigns to an agreed budget.
Skills and Attributes
* Commitment to principles of equality, diversity and collaborative working.
* Ability to create quality content and to coordinate and maintain key marketing channels – print and digital.
* Enthusiasm for marketing, audience segmentation and brilliant communications.
* Ability to build strong relationships and work with many different stakeholders.
* A clear understanding of how marketing contributes to the achievement of the charity’s wider objectives.
* A tenacious and driven approach to see projects through to completion.
* A proven self‑starter with an adaptable approach to meet changing work priorities.
* A creative and analytical mind, with a willingness to think of new ways of doing things.
* A high level of professionalism, reliability and dependability with a passion for the charity’s work.
* Understand the necessity of dealing carefully and within data protection legislation, with confidential matters, including handling both personal and business critical information.
* Commitment to principles of equity, diversity and collaborative working.
* Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.
* Ability to develop and implement integrated marketing campaigns to a high quality aligned with organisational objectives.
* Strong leadership and team management skills, including the ability to motivate and support colleagues.
* Excellent stakeholder management and influencing skills.
* Strong communication and presentation skills.
* Ability to balance strategic thinking with hands‑on delivery.
* A collaborative approach and ability to work effectively across teams.
* High levels of professionalism, integrity and commitment to the charity’s values and passion for the charity’s work.
* A proactive and solutions‑focused mindset.
The post holder may be required to complete an enhanced DBS disclosure check.
Our Values
Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.
Our values are:
Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.
Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.
Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.
Magic: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.
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*In April 2025, the charity adopted a four‑day working week policy, meaning staff previously working 37.5 hours a week are now working 30 hours a week to enable a four‑day working week. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity.
Note: This job description is intended to outline the general nature and level of work performed by employees within this role. It is not exhaustive and may be subject to change or modification as required by the needs of Alder Hey Children’s Charity.
Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults.
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