The Sales and Revenue Manager is responsible for maximizing room and ancillary revenue for the apartment hotel by strategically managing pricing, inventory, and distribution channels, while driving sales growth through corporate, leisure, and long-stay markets. This role combines proactive sales development with revenue management expertise to ensure optimal business mix, increased occupancy, and long-term profitability.
Key Responsibilities
Revenue Management:
* Develop and execute revenue management strategies to optimize occupancy, ADR (Average Daily Rate), and RevPAR.
* Monitor demand patterns, booking pace, and market trends to adjust pricing and availability across all channels.
* Oversee distribution channels (OTA, GDS, brand website, corporate accounts) to ensure rate parity and maximize visibility.
* Forecast room revenue and prepare accurate budget projections for management.
* Implement yield management practices for long-stay, short-stay, and group bookings.
Sales & Business Development:
1. Identify and secure new business opportunities in corporate, relocation, leisure, and MICE (Meetings, Incentives, Conferences, Events) segments.
2. Build and maintain relationships with travel agents, corporate clients, relocation companies, and OTAs.
3. Develop sales strategies for long-term stays, group bookings, and seasonal campaigns.