Want to shape the creative strategy of a high-growth beauty brand? Do you understand why beauty customers buy – and how to turn that insight into ads that scale?
This is a performance-led, commercially focused role sitting at the intersection of psychology, data, and creative execution. You will own the creative testing roadmap, turning customer insight and performance signals into high-converting ads and landing page concepts.
You’ll report to the Head of Growth and work closely with media buyers, designers, editors, and creators in a fast-moving, high-iteration environment. Your work will directly influence CAC, hook rate, hold rate, CVR, and overall revenue performance.
Key responsibilities
* Develop structured ad concepts rooted in customer pain points, reviews, surveys, support tickets, competitor research, and platform trends (Meta, TikTok, YouTube).
* Translate product benefits into clear hooks, angles, scripts, and visual storylines built to convert.
* Build and manage a structured creative testing roadmap based on hypotheses and performance data.
* Analyse metrics including thumbstop ratio, hook rate, hold rate, CTR, and CVR to identify winning patterns and fatigue signals.
* Turn performance insights into fast, structured creative iterations.
* Write clear, commercially focused briefs for designers, video editors, UGC creators, and influencers.
* Provide script structures, shot lists, hook variations, and messaging hierarchy to ensure strategic clarity.
* Develop landing page messaging including above-the-fold positioning, offer framing, objection handling, and social proof structures.
* Ensure strong message match between ads and landing pages in collaboration with design and CRO.
* Build and maintain a creative insights library of winning hooks, angles, patterns, and scripts.
Key requirements
* 2-5+ years’ experience in DTC marketing, performance creative, creative strategy, or paid social environments.
* Experience in beauty, wellness, or supplements strongly preferred.
* Proven track record of developing ad concepts that scaled.
* Experience working closely with media buyers or growth teams.
* Strong understanding of consumer psychology, emotional triggers, and direct response marketing principles.
* Excellent copywriting and scripting capability.
* Ability to interpret performance data and translate it into actionable creative decisions.
* Comfortable operating in a fast-paced, high-iteration environment.
* Commercially minded, curious, and confident providing direct creative feedback.
Diversity, equity & inclusion
We are committed to building a diverse and inclusive team. We welcome applications from all backgrounds and are committed to creating a workplace where everyone feels valued and supported.
Data protection
Any personal data you provide during the recruitment process will be processed in accordance with applicable data protection legislation and used solely for recruitment purposes.
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