How the role will make an impact:
Reporting to the VP of Marketing, the Head of Marketing drives growth and competitive advantage across the Hardware brands (ERA, Giesse, Zoo, Reguitti) and Access Solutions supporting Quanex International's European regional portfolio. This leader develops integrated marketing programs that accelerate market penetration, strengthen brand equity and generate measurable pipeline impact across the region. The role oversees demand generation, product launches, sales enablement and campaigns that directly contribute to revenue objectives and support the commercial strategic plan.
Main Tasks & Responsibilities:
* Develop the demand generation strategy across System House, OEM and Distribution channels. Set priorities, audience focus and investment rationale that drive awareness, engagement and pipeline growth.
* Own the regional marketing plan and commercial objectives, translating business priorities into clear marketing goals with measurable KPIs tied to revenue contribution.
* Partner with business segment leaders to identify market opportunities and develop targeted growth initiatives.
* Direct new product launch strategy and go-to-market execution across all regional brands by defining positioning, messaging and value propositions that differentiate in competitive markets.
* Shape messaging architecture and content strategy that resonates with target audiences across the buyer journey for each brand.
* Oversee media investment priorities and channel mix strategy across paid, owned and earned.
* Oversee tradeshow and event strategy setting objectives and commercial outcomes expected from the European event portfolio.
* Partner with sales leadership to lead the team in developing enablement strategies and define the tools, content and programs that support the buyer journey and accelerate deal velocity.
* Define pipeline contribution expectations in close partnership with sales and marketing leaders.
* Own the regional marketing budget allocating investment across demand generation, brand, and go-to-market priorities in alignment with commercial strategy.
* Develop a suite of KPI's that drive the performance of the European team.
* Build and develop a high-performing European marketing team through coaching, mentorship and clear accountability.
Key Skills:
* Bachelor's degree in marketing, communications or related field.
* Proven experience of progressive B2B marketing experience, with leading teams and managing budgets.
* Manufacturing industry experience is strongly preferred, fenestration or building products experience would be advantageous.
* Demonstrated success developing and executing integrated marketing strategies that drive measurable business results across multiple brands or business units.
* Experience in demand generation and lead nurturing, with proven ability to build programs that generate, qualify, and convert pipeline.
* Strong track record managing product launches and creating go-to-market strategies aligned with sales objectives.
* Proficient with marketing technology including marketing automation or email platforms (HubSpot, Marketo), CRM systems (Salesforce, Dynamics), and analytics tools (Google Analytics, Power BI).
* Skilled in content strategy development, messaging architecture and brand positioning.
* Travel required to trade shows, regional offices, manufacturing facilities and occasional international meetings.
Benefits:
* Competitive Salary
* 25 days holiday plus bank holidays
* Holiday purchase scheme
* Pension match up to 7%
* 4 x Salary Life Assurance
* Enhanced Maternity, Paternity, Adoption and Shared Parental Leave
* Employee Assistance Programme
* Cycle to Work Scheme
* Free Eye Tests
* Subsidised Canteen
* Volunteering and Team Building Days
About Us:
We are not just another manufacturing company; we are part of something bigger!
We are Quanex, a global, publicly traded manufacturing company serving OEMs in the fenestration, hardware, cabinetry, solar, refrigeration, security, and outdoor products markets.
Our mission is to positively impact our customers, employees and shareholders and put them at the centre of everything we do, through innovation technology and best-in-class customer service.
Health & Safety Responsibilities:
At Quanex, the health and safety of our employees are our top priorities. We are committed to providing a safe and supportive working environment by adhering to the highest safety standards and regulations. Through comprehensive training, regular safety checks, and open communication, we ensure that every team member feels confident and protected while performing their duties. We continuously strive to minimise risks, promote well-being, and encourage a culture of safety across all levels of our organisation.
Join us and be part of a team where your safety is as important as your success.
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