We are looking for a Head of Marketing to lead our subscription marketing strategy and campaigns for our premium business intelligence products as well as oversee the marketing department. Initially an interim role with immediate start preferred. This is a critical role focused on marketing high-value B2B subscriptions to a financial services audience - including investment banks, M&A advisory firms, private equity, institutional investors and operators. leading campaigns to increase revenue. This is a full-time hybrid-working role working Tuesday, Wednesday, Thursday in our London Bridge Office.
As Head of Marketing you will be responsible for driving the overall marketing strategy of the business and for demonstrating the ROI of marketing activities. You will report up to C-Suite and Board with concise and data-led insights and develop and implement our marketing strategy in line with our company vision and to reach defined targets.
You will be a leading example of best practice in marketing and seen as a figurehead and mentor to the business in this field by leading marketing campaigns that increase revenues, expand our audience, and enhance the company and brand.
Candidates must have 5+ years direct experience of leading a marketing team promoting high-value B2B subscriptions or intelligence products and 10+ years in B2B marketing.
Key Responsibilities
* Lead the strategy and execution of a marketing plan with integrated marketing campaigns targeting financial sector decision-makers to deliver MQLs to achieve new business targets.
* Build a persona-focused, benefit-led roadmap aligned to subscription acquisition and renewal goals.
* Collaborate with Product, Sales, and Editorial teams to shape messaging, positioning, and go-to-market strategy.
* Manage and direct the Tech Stack including CRMs and Addons.
* Produce concise, data led meaningful reports and dashboards for Csuite and Board to inform marketing plan and strategy.
Content & Campaign Execution
* Develop and deliver content that drives marketing-qualified leads (MQLs) by addressing the core pain points, motivations, and decision criteria of financial services professionals.
* Create compelling, benefits-led messaging and campaign assets that move prospects through the funnel—from awareness to conversion.
* Build integrated campaign journeys around gated content, landing pages, and nurture flows to maximise lead generation and engagement.
* Collaborate with Sales to ensure alignment between content strategy and commercial goals, enabling stronger conversion and pipeline growth.
Performance & Optimisation
* Adept at using Hubspot, or another marketing CRM system, to build an engaged audience aligned to TAM and optimise campaigns with attention to segmentation, testing and conversion.
* Use analytics to track engagement and conversion across the funnel—reporting on KPIs and driving data-backed improvements.
* Knowledge and experience of account-based marketing (ABM) for subscriptions.
* Continuously refine strategy, positioning and campaigns based on prospect and customer feedback.
* Experience of managing, mentoring and recruiting a high-performing team to support and execute high quality campaigns and reporting of analytics.
* Work closely with the CSuite and the Board to develop and execute our marketing strategy increasing quality and quantity of MQLs to achieve to revenue targets.
Required Experience
* 10+ years including 5+ years in marketing leadership with high-value B2B subscription products —preferably intelligence, data, or financial content platforms to the financial services sector
* Strong organisational and leadership skills to recruit and develop the team
* Demonstrable track record targeting financial sector professionals—including investment banking, M&A, private equity, or institutional finance.
* Exceptional campaign planning, content development, and messaging skills.
* Strong experience with AI marketing automation and CRM tools (e.g. HubSpot, Salesforce).
* A portfolio or examples of successful persona-led campaigns and high-performing content.
What We Offer
* Strategic Impact: High visibility role working closely with senior leadership team on a core revenue growth stream.
* Competitive Compensation: Attractive salary with performance incentives.
* Join an ambitious, dynamic and friendly team with a spacious Central London Office.
* Take a leading role in a fast growing media business in a red hot global growth sector.
* Benefit from Flexible working, Holidays, Training, Perks, Socials and Away Days.
* Hybrid working – 3 days in the office (Tuesday to Thursday), 2 days remote.
* 25 days holiday, plus your birthday off as an additional day of leave.
* Exciting training opportunities to support your development.
* Employee perks platform with discounts and rewards.
* Employee Assistance Programme with 24-hour confidential support.
* Spacious Central London office with breakout spaces, office library, and in-office games (pool, darts, and table tennis).
* Volunteering opportunities, including one paid volunteering day per year.
* Annual donation of a percentage of company profits to UK and overseas charities.
* Employee referral scheme for recommending new hires.
About Us
TMT Finance launched in 2009 with a mission to support the growth of digital infrastructure powering our connected world. We do this by bringing together intelligence, data, and industry leaders to help executives make smarter decisions, faster.
Since then, we’ve built the leading global business intelligence platform for digital infrastructure—connecting dealmakers with the best investment and advisory opportunities worldwide.
We are the go-to source for actionable intelligence on M&A, financing, and investment in global digital infrastructure. Our subscribers include investment bankers, investors, and senior executives from telecom, towers, data centres, cloud, fibre, and financial advisory sectors.
We are a fast-growing, successful company with growth rates of 40%+ over the last 5 years.We are continuing our growth trajectory with significant investment into our product, market expansion plans into USA and APAC and increasing from 65 to 100+ employees over the next 3-5 years.
We are seeking dedicated, driven, hardworking candidates to join our collaborative culture, which emphasises integrity and strong relationships. Our redefined values resonatewith all we do: Real People, Real Relationships, Real Intelligence, Real Impact.
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Information Services
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