This range is provided by Artisan People Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
A luxury beauty brand is on the hunt for a CRM Manager to be based in London.
As CRM Manager, you’ll play a pivotal role within the Ecommerce team, leading the strategy and execution of multi-channel customer communications. You’ll work cross-functionally with key departments and external partners, using data and insights to deliver impactful, personalised messaging that builds loyalty and drives revenue.
Key responsibilities:
* Lead and evolve the CRM strategy and channel roadmap to drive retention and growth
* Manage and optimise lifecycle communications across Email and SMS (Klaviyo, Yotpo)
* Deliver campaigns aligned with the marketing calendar, brand strategy, and customer journey
* Own customer segmentation and personalisation efforts for targeted communications
* Launch and enhance a loyalty programme (Loyalty Lion), managing cross-functional alignment
* Partner with our CRM agency to deliver high-performing lifecycle journeys (acquisition, onboarding, win-back, upsell)
* Monitor campaign performance and customer behaviour to refine CRM tactics
* Maintain and grow relationships with CRM tech platforms, ensuring best-in-class implementation
* Support subscription and review generation projects alongside Web Merchandising
* Represent the CRM function in meetings and strategic planning
* Liaise with Customer Service partners to improve communication and service quality
* Stay ahead of CRM trends, tools, and innovation
To shine in this role, you’ll have:
* Solid experience in a CRM leadership role, ideally within a DTC environment
* Proven success using Klaviyo, Yotpo, Shopify, and Loyalty Lion (or similar platforms)
* Strong data analysis skills using Google Analytics, Excel, and CRM-specific metrics
* Expertise in campaign management, email journey mapping, and dynamic content
* A commercial, results-driven mindset with a love for customer-centric innovation
* Excellent organisational and project management skills
* Proactive communication style and the ability to operate independently in a fast-paced team
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Retail Luxury Goods and Jewelry
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