Job Description
Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.
We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.
THE GIG
Reporting to the Senior Brand Marketing Manager – Newness, this role will lead and manage the planning and creation of pinnacle level product stories to drive consumer awareness, engagement and purchase at a global level. You will spearhead global cross functional planning and regional alignment to ensure our campaign activity drives awareness, consideration and purchase for our products.
Sitting within the global Product Campaigns & Channel Marketing function this role is integral to driving and executing the global seasonal campaign strategy to bring our Newness product launches to life for our audience.
Working closely with the product, key channel leads and operations team you will deliver robust campaign plans against key GTM milestones that drive overall brand and business objectives setting KPI’s to track and optimise all outputs.
You will inspire the wider team with your attitude for excellence and your unstoppable passion to become the consumers favourite brand by being the best product storytellers in the industry.
As our Global Brand Marketing Manager, you will be responsible for:
* Strategy & Planning - leveraging insights & data to develop holistic marketing & communications plans that drive brand & business goals.
* Brief Creation – support from ideation to execution of brief writing and integrated strategy development with both Creative & Channel Leads.
* Budget Management – Plan and maintain the budget and ensure projects are executed within agreed amounts, raising POs and collaboration with Production teams.
* Cross Functional Alignment - Act as brand lead for dedicated concepts aligning calendars & activation focus to ensure maximum impact and minimum overlap across Global & Regional Stakeholders.
* Agency Management - Responsible for the execution of campaign briefings and creation
* Calendar – Maintain and execute the Brand Comms Activation Calendar in close partnership with all key markets and channel touchpoints.
* Toolkit creation and Activation - Lead the planning, creation and delivery of global brand/product campaigns for implementation into Region and Channels with ONE brand voice.
* Relationship and Collaboration - Be perceived as the go-to trusted partner and the glue for Product, Key Markets and Channels.
* Manage support the development of Brand Marketing Coordinator
THE STUFF THAT SETS YOU APART
Put simply, for this role the key things we’re looking for are:
* Experience in a similar role in fashion/sports/footwear with a proven track record of campaign planning, brief writing and execution.
* Ability to manage multiple product stories and projects at once with high attention to detail.
* Excellent project management skills
* Strong collaborator with positive and proactive attitude
* A strategic & analytical mindset with an interest in data and the ability to work from strategy to execution.
* Strong affinity with the Dr. Martens brand with an awareness of art, fashion, and music culture.
* Sound competitor knowledge, you know what the drivers of brand love are and how to balance this through commercial communications.
WHAT’S IN IT FOR YOU?
* Hybrid working
* Welcome to the family free pair of Docs
* 65% off all Docs
* Award-winning ‘Buy As You Earn’ Dr. Martens share plan
* Private healthcare
* A dedicated culture team
* 2 paid volunteer days per year
Are you ready to fill your boots? Apply now.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
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