The company
OMEGA is a company of the Swatch Group, the worlds leading watch manufacturer. Since, the brand has been synonymous with excellence, innovation, design and precision. Thanks to its pioneering spirit, OMEGA was the first watch worn on the moon, and it has enjoyed many other accomplishments and explorations in the ocean and in space. Its womens watches have been amongst the most admired and ingenious in the industry and, most recently, OMEGAs reputation has been enhanced by its achievements in anti-magnetic watchmaking and its Master Chronometer certified watches, the industrys highest standard for precision and performance.
OMEGA has been the Official Timekeeper of 30 Olympic Games since and is also a leading name in golf, swimming, athletics, bobsleigh and sailing. Partnerships with social causes include Orbis International and its Flying Eye Hospital, as well as the GoodPlanet Foundation. Today, OMEGA's family of brand ambassadors includes James Bond, George Clooney, Nicole Kidman, Eddie Redmayne, Daniel Craig, Cindy Crawford, Michael Phelps, Rory McIlroy, Sergio Garcia, Buzz Aldrin and many more.
The Role
Responsible for creating and managing a successful PR and Event strategy for the OMEGA brand within the UK and Ireland.
Key Responsibilities
COMMUNICATIONS
Working closely with the Brand Manager and Head of Marketing, implement the brands communication strategy across all media platforms within the local market, delivering tactical plans that will boost sales
Develop an internal (brand team and retail boutiques) and external (all media platforms) communication strategy, focusing on key messaging, product and partnership events
Create and deliver a yearly programme of UK PR events successfully driving extensive social and media coverage supporting the brands key messaging
Working in partnership with the HQ team in Switzerland, ensure clear messaging in line with global messaging and directives creating awareness with both current and new audiences for the brand
Maintain press clippings folders for archive, updating on a regular basis
Compilation and presentation of monthly activity reports for the brands teams and relevant HQ reporting
Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives
Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK market
Ensure PR budgets are managed carefully and in line with the brand requirements
MEDIA RELATIONS / PR
Strengthen relationships for the brand with the key media, with daily communication and regular meetings
Act as an ambassador for OMEGA, attending all necessary external events and ensuring the first point of contact for all press enquiries
Be proactive and strategic, keeping relevant press/media aware of new developments at all times, looking for new opportunities for OMEGA placements at all times
Maximise editorial coverage through special stories feature pieces and profile stories for the brands products, heritage, ambassadors, brand partnerships and events
Organise press trips, accompany journalists on all UK and international event activations to ensure coverage is maximized in the UK
Create, develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level
Identify new partnerships for the brand in the local market including both friend of the brand partnerships and relevant brand collaborations that continuously introduce the brand to new influential audiences.
Supporting sporting events where the brand is involved. Create an Olympic Games communications strategy for each Summer and Winter Olympic Games where the brand is Official Timekeeper, creating a close working relationships with the BOA, athletes and key sports media
Working closely with the Marketing Manager, develop a strong relationship with key commercial partners. Ensure that media coverage is maximised with brand media partners at all times ensuring story placements are in discussion regularly and any concerns managed efficiently.
Manage and coordinate all loan/shoot requests for the brand in the market .
Professional requirements
Minimum 5 years of working within PR for luxury brands
Degree-level education with superb writing and editing skills
Exceptional communication and organisational skills
Demonstrate strength of character, resilience and ability to work well under pressure
Strong existing relationships with media (print, digital, social), including in luxury
Good knowledge and experience of driving digital and social media PR
Proven ability to create and produce high-profile luxury events
Proactive, team player with proven ability to build and maintain strong relationships
Driven, focused and willing to go the extra mile
An excellent understanding of the luxury market, with a clear interest and observation of other brand activations in this space
Ability to travel internationally regularly, including for several weeks at a time for the Olympic Games
Strong celebrity contacts proven experience of working with influential agents for VIPs and athletes
Experience of working on high-profile sporting events with relevant industry media contacts an advantage but not essential.
Fluent in English, French an advantage but not essential
77 Marsh Wall
E14 9SH London (England)
United Kingdom
Company address
The Swatch Group (UK) Limited
77 Marsh Wall
12th Floor
London E14 9SH
Share this job offer