Head of Sales
Premium Chilled Foods - high growth challenger| Major Retail + Foodservice | London (Hybrid)
This is not a maintenance role.
This is a build-it, scale-it, own-it opportunity.
We’re hiring a Head of Sales for a premium chilled foods challenger brand already supplying many of the UK’s most loved restaurants - and now accelerating hard into major retail.
The product quality is exceptional.
The foundations are strong.
The growth is happening.
Now they need the commercial leader who can turn momentum into scale.
The Moment
* ~£5m turnover today
* Clear trajectory toward £10m+ in the next phase
* 12-person agile team
* Strong operational backbone already in place
* Retail growing fast and becoming a powerful brand driver - with success in major retailers already
Foodservice has built credibility.
Retail will build visibility.
This role connects the two - and turns them into serious growth.
What You’ll Own
You won’t inherit a big team and a playbook.
You’ll build the engine
You’ll:
* Drive growth across major UK grocery multiples
* Expand and strengthen foodservice routes-to-market
* Win new listings - and more importantly, scale them
* Build structured, high-impact joint business plans
* Improve rate of sale, margin and distribution
* Set the commercial rhythm: forecasting, account cadence, prioritisation
* Work directly with founders to accelerate the path to £10m+
* Shape the next hires as the sales function expands
What You Bring
This is for someone who knows how to win - and scale - in UK retail.
Essential:
* Proven success with major grocery multiples (Tesco, Sainsbury’s, Asda, Morrisons, Co-op, Waitrose etc.)
* Strong key account leadership: JBPs, rate-of-sale levers, forecasting, commercial negotiation
* Experience navigating foodservice / wholesale routes-to-market
* Evidence of turning distribution into meaningful growth
Highly valuable:
* Challenger or scale-up experience
* Comfort operating without layers, structure or safety nets
* Experience building commercial processes from the ground up
Mindset:
* Founder mentality - you take ownership, not instructions
* Relentless about outcomes
* Energised by stretching targets
* Commercially sharp and customer-obsessed
* Comfortable rolling up your sleeves while setting direction
Working Setup
* London office (Camden- area)
* Hybrid: 2–3 days in-office
* Customer-facing and visible
Why This Is Exciting
You’re not stepping into a corporate machine.
You’re joining a business with:
* Outstanding product quality
* Strong restaurant credibility
* Growing retail traction
* Clear ambition and plan to double in size - quickly
If you’ve been waiting for the role where you can truly own the commercial agenda and build something significant - this is it.