Assistant CRM Manager (12-month FTC)
Northwest commutable (great flex/ hybrid options) - £35-38k + Benefits
Zachary Daniels are recruiting for an Interim Assistant CRM Manager to join a leading UK retail brand. Only 2 days a week in the office in Doncaster!
This is a fantastic opportunity for an experienced CRM professional to take the reins of an established team and play a key role in delivering intelligent, personalised customer communications that make a real impact. Working across email, SMS and direct mail, you'll help drive engagement throughout the customer lifecycle - from first browse to post-purchase loyalty.
You'll join a high-performing marketing team that values data-led thinking, innovation, and continuous improvement. This is a 12-month maternity cover contract and a great chance to make your mark in a well-known, customer-first business.
What you'll be doing:
* Leading the planning and execution of multi-channel CRM campaigns that drive customer value
* Developing segmentation strategies and refining targeting through deep behavioural understanding
* Owning a robust test and learn roadmap to optimise performance
* Managing campaign performance reporting, turning insight into action
* Supporting broader projects such as integrations, product feeds and CRM tool enhancements
* Overseeing and developing a team of CRM Executives, mentoring their growth
* Managing the CRM budget, focusing on ROI and effectiveness
* Collaborating closely with internal teams and external partners to ensure smooth and strategic campaign delivery
* Continuously improving CRM processes to boost efficiency and results
What we're looking for:
* 2-4 years' experience in CRM or customer communications roles
* Strong understanding of lifecycle marketing and campaign optimisation
* Hands-on experience with ESPs/CDPs (Bloomreach would be a bonus)
* A passion for data-driven marketing and testing strategies
* Experience managing and developing people in a fast-paced environment
* Strong stakeholder management skills - confident working cross-functionally and influencing at all levels
* High attention to detail and a drive for continuous improvement
* Ideally, a background in the retail/ B2C consumer sector
Why you'll love it:
* Join a much-loved UK brand with a loyal customer base and a big vision
* Be part of a collaborative and commercially-minded marketing team
* Own exciting projects that stretch your skills and make a real difference
* Enjoy a hybrid working model with a supportive team culture
* Opportunity to step into a leadership role and shape CRM strategy from day one
If you're ready to hit the ground running and bring a fresh perspective to a top-tier retail CRM team, get in touch with Zachary Daniels today.
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