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ROAST is a multi-award-winning independent performance media agency, founded in 2015. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else.
By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.
But none of this works without exceptional people - which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.
Exceptional company culture isn’t an add-on at ROAST - it’s the engine. It powers everything: creativity, collaboration, retention, results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks.
ROAST have created a place where people belong, grow, and do their best work - together.
The Role
*This role is open to candidates in both Cape Town and London*
Digital PR is a new venture for ROAST. This role will see you leading the Digital PR team from the pitching process and strategy right through to execution and campaign evaluation. The ambition is to build out a full Digital PR service, working closely with, and complimenting, our SEO and Content propositions.
Key Responsibilities
* You will take the lead on the strategic direction of ROAST’s Digital PR offering while overseeing and executing deliverables of key client accounts.
Additionally, your role will encompass:
* Participating in client and potential client strategy discussions with other senior members of relevant departments.
* Meeting with clients to discuss strategy, execution, and results of the digital PR campaigns you have executed.
* Work with and support the Head of Organic Performance in developing new processes around team management.
* Work with and support the Head of Organic Performance in developing the ROAST digital PR proposition.
* Managing campaign strategy and delivery, from ideation to reporting.
* Perform quality outreach over multiple channels, including phone and email, leading to demonstrable results against campaign KPIs.
* Work alongside copywriting, strategy and design teams to keep projects running to time, assisting in the creation of timelines and milestones.
* Craft outreach strategies, creating multiple press angles for different press demographics.
* Develop and maintain strong personal relationships with key publishers across target media demographics.
* Identify publishers through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events.
* Maintain and develop press and media contact database, as well as creating relevant contact lists for client campaigns.
Growth & New Business
* Assist in preparation of pitch responses, including RFIs, RFPs, commercials and pitch presentations.
* Work with Planning, Client Services and existing clients to identify opportunities to incorporate Digital PR strategies into our work.
* Attend industry conferences as a representative of ROAST.
* Contribute to ROAST’s marketing efforts including thought pieces, industry commentary and event speaking opportunities.
Candidate Requirements
* A minimum of 6 years working in Digital PR (or 3 years specifically in Digital PR if previous roles have been PR-centric).
* Experience of working in an agency environment.
* Experience of line management and team building, including recruitment and staff development.
* Experience of managing multiple workflows and projects, with both external (client) and internal stakeholders.
* Experience of team and service growth, scaling revenues and requisite team capacity and skillsets to fulfil this.
Working at ROAST (London)
Location: Soho, London W1
Holidays: 25 days excluding bank holidays, increasing with length of service, plus Christmas Eve and New Year’s Eve off; optional company trips.
* Hybrid working arrangements.
* Up to 10 days a year ‘work from anywhere in the world’.
* Access to Aviva Digicare+, providing health checks, Digital GP, MH consultations and more.
* Discounted wellbeing classes / membership.
* Life and Income Protection insurance.
* Active company social life organised by a staff committee.
* Opportunity for involvement in CSR, sustainability and charity initiatives.
* Cycle, electric car and tech purchase savings.
* Personal Development, including bi-Annual appraisals and a Company mentor scheme.
* Training, including: Supplier sessions (e.g. Google), Industry bodies (e.g. IAB), External trainers.
* Opportunities to learn about other digital disciplines.
Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home on some days each week, where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager and client team to manage their time appropriately and according to their work and team requirements.
We are an equal opportunities employer.
At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
If you have a disability we would be happy to discuss reasonable adjustments to the job with you.
Please note that we will only accept applications from candidates who are legally entitled to work in the UK.
Please beware of scams online or from individuals claiming to represent us. A ROAST / Kitty employee will never solicit candidates through a non-ROAST / Kitty email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.
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