Head of Sales – Innovative Drinks Business – London – Up to £70,000 plus Commission
I am pleased to be partnered with an exceptional drinks business who are exploding into the UK. This brand has been consistently growing over the past number of years across both the On & Off trade, with a consistent level of NPD and product launches.
As Head of Sales, you'll be the key commercial voice in the business, responsible for building and executing the sales strategy from the ground up. This is a rare opportunity to make a significant impact at an early stage and help build a household name in the drinks industry. The Head of Sales will be hands on and responsible for managing accounts and driving new business.
You'll work directly alongside the founders, defining and delivering the go-to-market approach, building relationships with key On and Off Trade partners whilst developing and leading a team.
This role will require weekly access to a Central London office.
Company Benefits:
Competitive salary with performance-related bonus
Opportunity to shape a drinks brand as it grows through the trade.
Freedom to innovate and lead, with direct input into company strategy
Your role as the Head of Sales will include:
Develop and execute a national sales strategy across On Trade, Off Trade, and RTM channels
Hands on approach to selling and driving new business.
Build and manage relationships with key wholesalers, buying groups, and distributor networks in the On Trade specifically.
Secure new listings across premium bars, restaurants, hotels, and retailers
Act as the brand ambassador, representing the company at key industry events and tastings
Collaborate with marketing and founders to align commercial plans with brand vision
Lead forecasting, account management, and P&L responsibility as the business scales
Establish systems, processes, and sales frameworks as the team grows
Have you achieved any of the following:
Proven experience in drinks sales across On and Off Trade, with a track record in new business and brand building.
A natural relationship builder with deep knowledge of UK wholesalers and RTM networks
Entrepreneurial mindset and excited by the pace and challenge of start-up life
Commercially astute with a hands-on, strategic approach
A genuine passion for premium spirits and the lifestyle they represent
Able to work independently, drive growth, and influence at founder level
If you are interested in having a chat about this role, please forward updated CV's to
COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
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