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Marketing & Events Manager
The Marketing & Events Manager will be responsible for building and enhancing the ESP brand across key markets, including Residential, Electric Vehicles (EV), and Industrial & Commercial (I&C). This role requires a highly creative and strategic marketer with a tenacious drive who can plan and execute impactful campaigns, manage key external partnerships, and drive brand engagement through both digital and in-person initiatives.
Key Responsibilities
Brand Development & Marketing
* Develop and execute a strategic marketing plan to build the ESP brand across Residential, EV, and I&C sectors.
* Manage and oversee content creation, ensuring consistent messaging and brand positioning. (Sustainability Report, Group Accounts etc)
* Work closely with internal teams to align marketing initiatives with business objectives and sales strategies.
* Oversee social media strategy, with a particular focus on LinkedIn, ensuring regular and engaging content.
Agency & Vendor Management
* Manage relationships with creative agencies, content writers, website developers, and other key external partners.
* Oversee the development of marketing collateral, ensuring high-quality, on-brand assets.
* Ensure consistency in brand messaging across all platforms and materials.
Events & Webinars
* Organise and coordinate webinars, ensuring relevant and engaging content for target audiences.
* Plan and execute large-scale customer events and hospitality experiences, managing budgets effectively.
* Work closely with stakeholders to ensure events align with strategic goals and deliver strong ROI.
* Manage event logistics, supplier coordination, and attendee engagement strategies.
Planning & Collaboration
* Develop and maintain a marketing and events calendar, ensuring alignment with business objectives.
* Collaborate with internal teams, including sales and product teams, to ensure cohesive and effective marketing efforts.
* Stay up to date with industry trends and competitor activities to inform marketing strategy.
Key Skills
* Proven experience in marketing and event management, ideally within the utilities, infrastructure, or technology sectors.
* Strong project management skills with the ability to juggle multiple priorities.
* Experience managing creative agencies and external vendors.
* Excellent communication and storytelling abilities.
* Ability to think creatively and generate innovative marketing ideas.
* Strong digital marketing skills, with a particular focus on LinkedIn and content-driven engagement.
* Budget management experience, ensuring maximum return on investment.
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