Sales and marketing director

St Michaels Resort Sales and Marketing Director
St Michaels is one of the leading resorts in the South West & has ambition to be the very best. In the past couple of years we have been voted Best UK Spa Hotel (AA); Large Hotel of the Year (Cornwall Tourism Awards) and Best Hotel in South West (Trenchermans) We also have the largest health Club in Cornwall and one of the UKs top spas.
This must be one of the most exciting Marketing opportunities in the South West, building a real destination brand. We need an experienced brand and digital marketeer to lead our Marketing, Sales and Revenue management function and join a small Board to drive the growth of St Michaels for the future
Responsibilities
Strategic Leadership- r epresent marketing at board level and lead the development and delivery of the resorts long-term vision, brand identity, market positioning
Shape and implement strategies to drive occupancy, revenue growth, guest satisfaction, and profitability.
Spearhead the development of our product and value proposition across all of our businesses- leisure breaks, apartments, spa, health club, food and beverage, and deep involvement in the customer journey
Develop 3 year business strategies and plans for each business
Customer understanding ,market research/ competitor analysis, and data
Market Positioning, Brand Strategy, Brand Building
Review our tech stack ensuring we are using the optimum booking engines and digital partners and tools. Champion AI to improve customer service and drive efficiency
Develop and execute annual marketing communications plans across all of our businesses, especially across digital including PPC, Display, Retargeting, Meta, and Paid Social, as well as via PR, influencers, social etc
Present all of the St Michaels offer on its website/ websites/ app etc in an emotive, relevant, and impactful manner to generate sales and desirability
Lead the team in monitoring and evaluating performance, driving continuous improvement
Ensure we have highly impactful, relevant and exciting on property guest communication and brand building throughout the business through
Evaluate all channels and market sectors to create a more sophisticated and effective sales strategy
Oversee and develop our revenue management function to yield the highest total spend per room
Oversee and develop our reservations team and their sales/ conversion performance
Maximise sales revenue across the whole business, driving direct bookings wherever possible Inculcating a strong sales culture across the whole business, using each crew member as a powerful brand ambassador
Leading from the front with a strong, passionate, entrepreneurial, driven and highly motivated leadership style
Your Background and Experience
At least 10years marketing experience rising to CMO, Director or Head of Marketing, Sales and Marketing
Proven brand building expertise across a range of brands
Proven success in developing and executing marketing strategies that drive revenue growth.
Strong experience and Proficiency in digital marketing tools and platforms, including SEO, PPC, email marketing, and social media Which have delivered demonstrable success in digital marketing
Sophisticated CRM and emarketing experience
Development of strategy and annual business plans as well as marketing plans
Activity that demonstrates business success from creative ideas and innovation
Experience of managing teams effectively
Proven Strong leadership skills with the ability to inspire and motivate a team Proven episodes of entrepreneurial or Intrapreneurial success where candidate has innovated, developed and executed the creation of substantial new revenue streams
Additional Desirable Skills & Experience
Experience in the hotel, self catering,wellness or hospitality sector
Luxury service brand experience
Revenue management
Management where the majority of sales have been on line
Management of a perishable product
Please note: This role is based in Falmouth, Cornwall and that is seen as a real benefit. If you do not live locally, we shall be pleased to help with re-location, but we shall need to be sure that you (and family) are certain about the re-location. This is NOT a role for someone who wants to come to Cornwall for a better work:life balance; to spend more time with their family ; to ease their foot of the gas pedal
It IS for someone who is fired, motivated and obsessed by an exciting challenge.
Salary and benefits: Base salary of up to c £70,000 plus on target bonus for achieving budget and KPIs. Complimentary use of resort facilities including gym, pool, spa, food and beverage etc Opportunity to work in a stunning location with a dedicated and passionate team. Professional development opportunities
Apply to : Nigel Carpenter, Chairman, St Michaels Resort

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