Pay:
£35,000–£40,000 per year
KeCatalyst is a healthcare marketing agency based in Surrey, UK. We work with doctors and private clinics to generate consistent bookings using paid ads, funnels, and strong positioning.
We have a strong foundation of healthcare and advertising experience across the team. We're now expanding our
measurement and Google Ads capability
to raise the performance ceiling across our client base and cement ourselves as the strongest performance marketing team in UK private healthcare.
Your job will be to work with our existing advertising team to:
* Standardise end-to-end attribution
(ad platforms → GA4/GTM → booking events) so optimisation and reporting are rock-solid
* Work with our media buyer team across Meta and Google
What you'll be responsible for:
Measure and Attribution
* GA4 + GTM setup, event/conversion mapping, debugging and validation
* Google Ads conversion tracking (including enhanced conversions where relevant)
* Meta Pixel validation (Meta CAPI is a big plus)
* Booking / call tracking integrations depending on client systems
* Clean weekly reporting:
Spend → Leads → Bookings
(and where possible, qualified outcomes)
Google ads
* Build/optimise Search campaigns to drive bookings (not vanity metrics)
* Structure, keyword strategy, negatives, search terms hygiene, intent segmentation
* Budget allocation, bidding strategy, landing page alignment
* A repeatable "Google Ads build + QA" checklist/playbook we can scale across clients
Who This Is For:
You'll thrive here if you:
* want ownership and clear targets
* can calmly debug tracking issues and prove what's true
* can run Google Ads with discipline (structure, hygiene, testing)
* care about bookings and outcomes, not dashboards and fluff
* want to build with a team that takes performance seriously
Must haves:
* Proven GA4 + GTM implementation experience (not just reporting)
* Strong Google Ads fundamentals driving conversion outcomes
* Ability to explain tracking/attribution clearly to non-marketers
* Bias to action + accountability
Nice to haves:
* Meta CAPI experience
* Local lead gen experience
Working style:
This is an
in-office role
in Staines, Surrey.
* First 8–12 weeks:
in-office Mon–Fri (non-negotiable) to integrate fast and raise the standard
* After onboarding:
flexibility may be available (e.g., 1 day WFH/week) based on performance and team needs
What We Offer:
* A high-performance environment: fast decisions, high standards, no politics
* Direct access to the founder
* Real responsibility that grows quickly with performance
* Path to Lead (scope + pay increases as you prove impact)
* Path to options for the right person after proven impact (typically 6–12 months)
How to Apply:
Send:
* Me a message on Linkedin expressing your interest
* A 5–10 minute Loom covering:
* "How would you track 'bookings' end-to-end so we can attribute them to ads?"
* "What are the first 10 actions you take rebuilding a Google Ads account for a clinic?"
* One example win you drove (problem → what you changed → result, with numbers)
Job Type:
Full-time
Work Location:
In person