Job purpose
We are looking for a commercially focused Senior Marketing Manager to lead our go‑to‑market strategy across JC's priority growth sectors: Financial Services, Technology & Life Sciences, and Energy, Infrastructure & Sustainability.
Location is flexible in our Scottish and Newcastle offices.
Responsibilities
Sector Go-to‑market strategy
* Define and lead go‑to‑market strategies for our priority sectors, aligned to firmwide growth ambitions
* Identify where and how we can win in the market, translating sector priorities into clear, focused marketing and BD strategies
* Ensure alignment between sector strategies, service line opportunities, and broader firm priorities
Driving commercial outcomes
You will be accountable for delivering measurable impact in:
* Cross‑sell growth across service lines (Tax, Audit, Advisory)
* Sector growth, particularly in priority areas identified by the Board
* Win‑rate improvement, with a focus on competitive markets such as Financial Services in London
Embedding marketing into the business
* Build strong, trusted relationships with Partners, Directors, and Heads of Teams
* Act as a true marketing partner, embedded within sector teams, contributing to commercial conversations and decision‑making
* Confidently challenge and shape BD thinking, positioning, and market approach where needed
Propositions, pitching and positioning
* Strengthen proposition clarity and differentiation across priority sectors
* Lead improvements in our approach to proposals, ensuring we present compelling, insight‑led offerings
* Work closely with internal and external stakeholders to ensure consistency in messaging and impact
Data, insight and CRM leadership
* Champion a data‑led and insights approach to marketing and BD
* Leverage data and market insight to:
o identify opportunities
o improve targeting
o measure performance and ROI
* Build a clear feedback loop on what is and isn’t working in the market
Leadership and team development
* Lead and develop Marketing Manager(s) and Executives within the go‑to‑market function
* Create a culture of accountability, clarity, and high performance
* Set clear expectations for what it means to be a “marketing partner” to the business
Collaboration across the Marketing Team
* Work closely with the Senior Manager responsible for external communications and reputation
* Ensure alignment between commercial strategies and our brand, positioning, and client experience
* Contribute to the overall leadership and development of the Marketing team
About you
* Senior marketing/business development experience within professional services (ideally Big 4 or similar)
* Strong commercial acumen with a track record of driving growth, improving win rates, and identifying cross‑sell opportunities
* Experience developing go‑to‑market and sector strategies aligned to business objectives
* Excellent communication and influencing skills, with confidence engaging senior stakeholders, Partners, and Directors
* Data‑driven approach with strong CRM, reporting, and performance analysis experience
* Proven success supporting proposals, pitches, and competitive positioning
* Credible relationship builder who can challenge constructively, build trust, and drive collaboration across the business
* Proactive, self‑directed leader with the confidence to operate at a senior level and deliver results
Benefits
This role offers an opportunity to influence high‑profile sectors, work on innovative campaigns, and realise measurable commercial outcomes within a supportive, forward‑thinking team.
EEO Statement
At Johnston Carmichael we are committed to diversity, equality and inclusion in the workplace. A copy of this policy will be made available on request. We also welcome applications from individuals who have had time away from paid employment.
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