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Loveday & Co. offers over 100
years of combined experience in elderly care, healthcare and hospitality.
Loveday is recognised as the premier provider of luxury care services in
London. We are passionately devoted to enhancing the lives of our members and
their families. We blend our expertise in providing tailored, compassionate
care, with world-class hospitality, to create an unrivalled culture of
uncompromising excellence in everything we do. Based on the success of our
award winning first home in Chelsea Loveday, is expanding across London with
both additional properties and innovative new services for seniors.
We
are passionately devoted to enhancing the lives of our members and their
families. We blend our expertise in providing tailored, compassionate care,
with world-class hospitality, to create an unrivalled culture of uncompromising
excellence in everything we do. Based on the success of our award winning first
home in Chelsea, Loveday is expanding across London with both additional
properties and innovative new services for seniors.
About
the Role
At
Loveday, we support families through some of the most important and emotionally
significant decisions of their lives. As a Relationship Partner, you will play
a pivotal role in guiding prospective Members and their families through our
bespoke discovery journey, building trust, showcasing our exceptional care and
lifestyle offering, and ultimately helping them say “yes” to joining the
Loveday family.
You
will be responsible for driving occupancy and revenue across our award-winning
homes through the successful conversion of enquiries into permanent, respite
and day club Members. With a deep understanding of the consultative sales
process and an innate ability to build rapport, you will be a confident
communicator, natural listener and trusted advisor.
Drawing
on your background in luxury property, hospitality, or premium membership
services, you will act as the first point of contact for new
enquiries—delivering a warm, professional and highly personalised experience at
every stage of the journey.
Key
Responsibilities
* Manage
the full sales lifecycle from enquiry to move-in, including initial
contact, hosting tours, follow-ups, and overseeing assessments and
reservations.
* Champion
the Loveday brand as a trusted, knowledgeable and empathetic advisor.
* Collaborate
closely with the General Manager, clinical and lifestyle teams to ensure a
seamless handover and exceptional Member experience.
* Build
relationships with key referral partners including healthcare
professionals, private client advisers and community stakeholders to drive
qualified enquiries and promote awareness of Loveday.
* Proactively
maintain CRM data (Salesforce) to ensure accurate lead tracking, next
steps, and pipeline reporting.
* Support
the wider Relationship team with events, open days and community
engagement opportunities to strengthen our local presence.
What
We’re Looking For
* A minimum
of 5 years’ experience in luxury membership, property sales, hospitality,
or high-end customer service.
* Proven
ability to convert high-value leads through relationship building,
listening, and confident presentation.
* Impeccable
communication skills, both verbal and written, with excellent attention to
detail.
* Commercial
awareness, resilience, and a strong results-driven mindset.
* A team
player who brings energy, collaboration, and professionalism to everything
they do.
* Able to
work flexibly, including occasional evenings and weekends to support tours
or events.
* Familiarity
with CRM systems (preferably Salesforce) and a comfort working across
digital tools and platforms.
Reward Package
In return, we offer attractive
benefits, including:
·
Access
to our Employee Assistance Programme
·
Health
Care Cash Plan/Private Health insurance
·
Generous
Refer a Friend Bonus
·
Access
to Perkbox our discounts platform
·
Opportunities
for Training & Development
·
Discretionary
bonuses
·
Death
in Service benefit
·
Scope
for progression and promotion within the company as we grow from one Care Home
to the development and subsequent opening of four new homes in London.
Personal Specification –
Relationship Partner
ATTRIBUTES
ESSENTIAL
DESIRABLE
Education / Qualifications
Educated to degree level in Sales, Business
Administration, Marketing or a related field; or equivalent professional
experience
Experience / Knowledge
Proven experience in a sales or relationship management
role, consistently meeting or exceeding targets
Strong working knowledge of CRM systems
Proficient in Microsoft Office suite (Word, Excel, Outlook)
Solid understanding of the consultative sales process and sales performance
metrics
Extensive experience dealing directly with customers, clients, or Members in
a high-end, service-driven environment
Demonstrated ability to manage the full sales journey from initial enquiry
through to close
Proven ability to communicate, present, and influence effectively across all
levels
Experience using Salesforce
Previous experience within a multi-site organisation
Background in a compliance-focused or regulated environment
Ability / Skills
Collaborative team player with a strong sense of
accountability and ownership
Self-motivated with a results-driven approach
Ability to prioritise, manage workload effectively, and meet deadlines
Strong attention to detail and organisation
Exceptional communication and interpersonal skills, both written and verbal
Demonstrates awareness of equality, diversity and
inclusion in professional interactions and decision-making
Understands and respects the social, physical and emotional needs of others
Knowledge of organisational equality standards and their
relevance within a customer-facing setting
In line with the requirements of the
Asylum & Immigration Act 1996, all applicants must either be eligible to
live and work in the UK or must obtain permits to work in the UK prior to
application. Documented evidence of eligibility will be required from
candidates as part of the recruitment process.
Loveday & Co is an equal
opportunities employer and positively encourages applications from suitably
qualified and eligible candidates regardless of sex, race, age, disability,
sexual orientation, gender reassignment, religion or belief, marital status, or
pregnancy and maternity.
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