Overview
Where This Role Can Take Your Marketing Career
This is your opportunity to lead the growth of a well-established consumer ecommerce brand, known for its trusted products, expert voice, and strong customer base.
Reporting directly to the Group Ecommerce and Digital Manager, you'll take ownership of a full digital strategy, working hands-on to optimise every step of the customer journey.
While this isn’t a people-management role initially, it offers significant autonomy and visibility, with the potential to grow into a leadership position as the wider group expands and invests in new brands.
You’ll work across a small team of specialists and agency partners, with scope to shape how your brand shows up, scales, and serves its customers.
You’ll gain meaningful experience across content, performance marketing, CRO, data, email, retention, and marketplaces, making this a brilliant career move for someone ready to take that next step into strategic ownership.
The Impact This Role Will Make
Your remit will be to accelerate growth for one of the group’s flagship brands. That means more than just digital marketing, you'll be driving real commercial impact through data-led decision-making, performance-driven campaigns, and a focus on user experience. Your success will help shape how the brand evolves, not just how it performs.
Your work will be central to the company’s commercial ambitions, influencing how customers find, choose, and stay loyal to the brand. You’ll help strengthen a business with a legacy by ensuring its ecommerce presence is best-in-class today.
Core Responsibilities
* Own and deliver a growth-focused ecommerce strategy for your assigned brand
* Analyse performance metrics to drive insight-led actions
* Plan and execute performance campaigns across SEO, PPC, paid social, email, and marketplaces
* Continuously optimise UX, CRO, and the end-to-end customer journey
* Collaborate closely with the wider ecommerce and brand team
* Manage agency relationships and support other internal teams when needed
* Deliver strong ROAS from marketing budgets
* Lead website merchandising for ease of navigation and conversion
* Support customer service touchpoints during peak periods
* Track emerging platforms and trends for innovation opportunities
What You’ll Need
* At least 4 years’ ecommerce experience with demonstrable growth results
* Minimum 2 years in a role with strategic or operational responsibility
* Strong grasp of ecommerce platforms (Magento/Adobe Commerce, Shopify, etc.)
* Expertise in at least three digital channels (e.g. SEO, PPC, email, CRO, paid social)
* Sharp commercial mindset and confident handling of performance data
* A proactive and highly organised approach
* Strong communication skills and the ability to work cross-functionally
* A curiosity for testing and a passion for performance improvement
Bonus If You Have
* Magento/Adobe Commerce experience
* SMS marketing or digital PR exposure
* Canva or other light design tools
* Marketplace setup and management skills
* Experience with customer loyalty or retention platforms
What You’ll Get
* Mid/Senior Level Salary
* Office-based role in Belfast, with one day WFH available after probation
* 32 days holiday (inclusive of statutory), rising with service
* Higher-than-average death-in-service benefit
* Excellent employer pension contributions
* Access to on-site gym, cycle-to-work scheme, secure bike parking, and showers
* Breakout areas with games, free fruit, tea & coffee
* Health cash plan and discount platform (post-probation)
* Comprehensive onboarding and learning opportunities
About the Business
The role sits within a high-performing ecommerce division of a longstanding, privately owned company with deep consumer brand roots. The brand you’ll be focused on is well-known with a reputation built on expert knowledge and high-quality products.
The business has ambitions to grow through acquisition and build brand-specific marketing teams. For now, you’ll be part of a small, highly capable team where everyone pulls together, and has the freedom to shape how things are done.
Skills: Ecommerce
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