Key Responsibilities
* Strategic PR & Brand Visibility
* Support the execution of an integrated PR and digital outreach strategy that elevates thinkmoney’s brand presence and credibility within the fintech space.
* Secure impactful media coverage across national, regional, consumer, and trade publications to position thinkmoney as a thought leader.
* Performance Driven Digital Campaigns
Deliver creative digital PR campaigns designed to earn high-quality backlinks and support SEO performance and domain authority. Leverage data and trends to create timely, newsworthy content that enhances brand discoverability and organic visibility.
* Trendspotting & Media Engagement
Identify newsjacking opportunities and fast-moving trends to ensure thinkmoney remains part of relevant, high-traffic media conversations. Write and distribute compelling press releases, journalist pitches, and opinion pieces that resonate with key media audiences.
* Relationship Building & Outreach
Build and maintain strong relationships with journalists, editors, and influencers across key financial and tech media outlets. Act as a trusted liaison for media contacts, managing inbound press enquiries and supporting executive visibility.
* Cross-Functional Collaboration
Work closely with SEO, content, and design teams to develop cohesive campaigns that integrate visual assets, data storytelling, and keyword strategy Contribute to brainstorming sessions and campaign planning that align PR efforts with broader marketing and brand objectives.
* Results Tracking & Impact Measurement
* Monitor media coverage, report on PR campaign performance, and analyse backlink quality to assess digital impact.
* Use insights and analytics to refine strategies, identify future opportunities, and demonstrate PR’s contribution to business growth.
About you You are a confident and creative PR professional with proven experience in B2C media relations or journalism, ideally within financial services, fintech, or consumer tech. With a sharp eye for stories that matter and a strong understanding of digital PR and SEO, you know how to craft campaigns that earn attention. A natural communicator and storyteller, you bring strong writing skills, editorial instinct, and the ability to translate complex ideas into compelling narratives. You thrive in collaborative, cross-functional environments, working closely with SEO, content, and design teams to deliver integrated campaigns that move the needle. Your mindset is proactive, and solutions focused. You’re full of ideas, keen to make an impact, and ready to help shape the PR function at a fast-growing digital bank; whilst being excited to be part of a hybrid team that values creativity, collaboration, and continuous improvement. If you're passionate about brand storytelling, media engagement, and driving measurable results in a high growth fintech environment, this is your opportunity to make your mark.
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