Job Summary
This position requires strong e-commerce experience, a deep understanding of Amazon content standards, and the ability to translate brand direction into scalable, high-performing creative output. The Creative Lead partners closely with marketing leadership and performance teams to ensure all assets are accurate, on-brand, and aligned with business objectives.
Core Responsibilities
Content Production & Creative Ownership
* Own day-to-day creative execution across Amazon, Shopify, email marketing, and paid media
* Produce, update, and optimize product imagery, lifestyle visuals, short-form video, and supporting graphic assets
* Adapt approved creative concepts into multiple formats, sizes, and placements across channels
* Ensure creative output consistently meets Mellanni brand standards, quality benchmarks, and performance needs
Amazon Content Management
* Lead ongoing updates to Amazon PDPs, A+ Content, and Storefront assets
* Execute seasonal refreshes, promotional updates, and merchandising changes
* Ensure accuracy and consistency of product visuals, claims, and messaging across all Amazon listings
* Maintain compliance with Amazon content guidelines and best practices
AI-Assisted Creative Workflow
* Leverage AI tools for image generation, video creation, and copy support to accelerate production
* Review, refine, and finalize AI-generated outputs to meet brand, quality, and accuracy standards
* Build and maintain organized prompt libraries and reusable AI workflows
* Stay current on emerging AI tools and apply them thoughtfully within an e-commerce context
Cross-Functional Collaboration
* Partner with PPC, influencer, and e-commerce teams to deliver creative assets on schedule
* Support structured creative testing by producing iterations and variations as requested
* Coordinate asset updates, handoffs, and version control across platforms
Asset Management & Documentation
* Maintain organized creative libraries, naming conventions, and version control
* Document repeatable workflows for AI-assisted and traditional content production
* Support continuity and knowledge sharing within the marketing team
Packaging Design & Production Support
* Design and update packaging artwork in line with established brand standards and product requirements
* Prepare print-ready files according to factory specifications, dielines, and packaging templates
* Ensure accuracy of dimensions, barcodes, claims, regulatory text, and required markings
* Coordinate revisions with internal stakeholders and suppliers
* Maintain structured packaging files and version control across SKUs
Required Experience & Qualifications (Must-Haves)
* Proven experience in e-commerce creative production, preferably within a consumer goods or DTC brand
* Hands-on experience working with Amazon content, including PDPs, A+ Content, and Storefronts
* Strong understanding of performance-oriented creative for marketplaces and paid media
* Demonstrated ability to manage multiple assets, updates, and priorities simultaneously
* Experience using both traditional design tools and AI-assisted creative workflows
* High attention to detail, especially related to accuracy, claims, and compliance
Ideal Candidate Profile
* Senior execution-focused creative with ownership mentality
* Comfortable working within established brand systems while improving and scaling them
* Fast, organized, and detail-driven in high-volume production environments
* Curious, pragmatic, and disciplined in the use of AI tools
* Collaborative, responsive to feedback, and reliable under deadlines