Role Overview
We're looking for a CRM Manager who lives and breathes customer journeys and email performance. You'll be responsible for end-to-end CRM strategy and execution — from segmentation and flows to campaign management and performance reporting. You'll make sure our customers get the right message, at the right time, through the right channel — with a strong focus on email.
This is a hands-on role where you'll be building, testing, optimising, and scaling campaigns that drive retention, loyalty. If you're someone who gets the details right, loves experimenting, and wants to build CRM into a serious growth lever — we want to talk.
Key Responsibilities
* Own the CRM strategy
across email, SMS, and other lifecycle touchpoints
* Plan and execute automated flows
(e.g., welcome, abandoned cart, post-purchase, winback) and manage ongoing optimisations
* Create, manage, and report on email campaigns
, promotions, product launches, and editorial sends
* Segment audiences
and personalise communications to drive engagement and revenue
* Analyse performance
across all CRM efforts (open rates, CTR, conversion, unsubscribe, etc.), extract insights, and turn them into action. Work with eComm, Product, and Paid teams to align lifecycle marketing with broader acquisition and retention goals
* Own and optimise the CRM tech stack
, including ESPs, SMS tools, and integrations.
* Stay ahead of trends in email/SMS marketing and ensure best practices are always in place
What You Bring
* 3–5+ years in CRM, lifecycle, or email marketing (ideally in eCommerce or fashion/lifestyle)
* Proven experience with email marketing platforms.
* You understand flows, triggers, segmentation, A/B testing, and personalisation — inside out
* Analytical mindset — confident working with data and turning insights into action
* Strong project management skills; you're detail-oriented and deadline-driven
* A love for brand and storytelling — you know how to balance performance with emotion
Why Join Us
* A key seat at a fast-growing fashion brand
* A culture that values creativity, performance, and experimentation
* Autonomy to own and scale CRM with real impact
* Competitive salary