We are looking for a Paid Ads Creative Director to work for a well-known exciting Oral hygiene/ Dental care brand based in Altrincham.
The role is hybrid 7 reports directly to the CEO
Client
Fast-growing premium oral care brand redefining confidence through innovative, effective, and aesthetically driven products. We’re on a mission to empower people to love their smile—and we’re scaling rapidly through strategic, creative, and performance-led marketing.
Role Overview:
We’re seeking an exceptional Paid Ads Creative Director to lead the ideation, strategy, and execution of our paid advertising creative.
You will be responsible for generating breakthrough creative concepts, working closely with our media buying team, and owning the paid ads creative process from script to production to performance optimisation. Your core focus will be to drive performance through bold, engaging, conversion-focused creatives across Meta, TikTok, YouTube, and beyond.
This role blends creative vision with a strong understanding of performance marketing and data-led decision-making.
Key Responsibilities:
• Creative Strategy & Development
• Develop and own the paid ads creative strategy across channels (Meta, TikTok, Google, YouTube).
• Create compelling ad concepts, hooks, scripts, storyboards, and angles designed to convert.
• Stay ahead of industry trends, platform updates, and top-performing ad formats.
• Collaboration & Leadership
• Work closely with media buyers to align creative with audience targeting, budgets, and campaign goals.
• Lead the briefing process for videographers, designers, editors, UGC creators, and influencers.
• Manage creative production timelines and oversee execution from start to finish.
• Performance & Iteration
• Analyse creative performance data to identify winning concepts and iterate on them.
• Regularly test new creative angles, formats, and styles based on performance insights.
• Maintain a library of high-performing ad creatives and continuously refresh it with new ideas.
Requirements:
• 3+ years’ experience in paid social creative strategy or direct response ad creative.
• Proven track record of developing high-performing direct-to-consumer ad creatives.
• Deep understanding of performance metrics, media buying principles, and how creative impacts ROAS.
• Strong copywriting and storytelling skills with a pulse on what drives engagement and conversion.
• Ability to lead creative production across video, static, and UGC formats.
• Organised, detail-oriented, and comfortable managing multiple campaigns and deadlines.
• Experience with brands in beauty, wellness, lifestyle, or e-commerce is a plus.
Nice to Have:
• Hands-on experience with ad editing tools or managing freelance editors.
• UGC or influencer marketing experience.
• Familiarity with platforms like Motion, Triple Whale, or creative analysis tools.
Why Join Us:
• Work with a fast-scaling, high-energy brand disrupting the oral care space.
• Direct impact on revenue growth and brand visibility.
• Creative freedom and ownership in a performance-driven environment.
• Opportunity to build a small team and own the creative vision