The Post
Knowledge Transfer Partnerships (Based in Alresford, Hampshire)
Clevertouch Consulting and University of Stirling
The University of Stirling's Marketing and Retail Division at the University of Stirling Business School is seeking an ambitious and talented KTP Associate to join a 24-month Knowledge Transfer Partnership (KTP) with Clevertouch Consulting, one of the UK's leading marketing technology (MarTech) consultancies.
This exciting role offers the chance to embed cutting-edge academic thinking into commercial practice, supporting the development of an innovative Digital Performance Intelligence (DPI) model. This model will transform how marketers understand and optimise digital marketing activities across customer lifecycles and business functions.
Description of Duties
As KTP Associate, you will lead the research, development, and implementation of a novel Digital Performance Intelligence (DPI) model that redefines how digital marketing performance is measured and interpreted. This will involve combining insights from marketing, behavioural science, and data analytics to develop a holistic framework for understanding the impact of marketing across the customer journey.
You will gather and analyse real-world data from Clevertouch clients, design and test a performance dashboard solution, and work closely with internal teams to embed the model into day-to-day operations and client-facing tools. Your work will involve both qualitative and quantitative research, model development, dashboard visualisation, and the creation of training materials to support adoption across the organisation.
The role also includes academic engagement with supervisors from the University of Stirling, contributing to knowledge exchange, publications, and potential conference presentations. This is a unique opportunity to lead a high-impact innovation project that blends academic rigour with commercial relevance, transforming how digital marketing value is measured and communicated.
Essential Criteria
* A Master's degree (PhD preferred) in marketing, behavioural science, data science, psychology, or a related discipline
* Experience designing and executing empirical research (qualitative and/or quantitative)
* Knowledge of digital marketing principles and associated technologies/platforms (e.g., Salesforce, Marketo, HubSpot)
* Analytical skills and familiarity with tools for data analysis and visualisation (e.g., Tableau, Power BI, R, Python)
* General interest in Artificial Intelligence (AI) and its applications within marketing and data analytics
* Ability to keep abreast of current trends in AI and evaluate their potential for practical, value-adding use in digital marketing contexts
* Strong interpersonal skills and ability to engage with technical and non-technical stakeholders
Desirable Criteria
* Commercial experience in a marketing, consultancy, or data-driven role
* Understanding of decision-making frameworks in organisational contexts
* Experience managing or visualising data from multiple platforms (e.g., CRM, MAP, analytics tools)
* Excellent communication skills and ability to translate complex data into actionable insights
Additional Information
Full time (35 hours per week)
Fixed term for 24 months
Location: Clevertouch office, Alresford, Hampshire
Salary: £40,000 - £45,000 p.a.
The closing date for applications is midnight on Wednesday 08 October 2025.
Interviews are expected to take place on Monday 27 October 2025.
There is an expectation that work will be undertaken in the UK.
For the purposes of sponsorship, this is a postdoctoral role and may be eligible for sponsorship depending on candidate circumstances under SOC code 2119.
The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity.
Behaviours and Competencies
The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.
* Managing self and personal skills
Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.
* Delivering excellent service
Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.
* Finding solutions
Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.
* Embracing change
Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.
* Using resources effectively
Identifying and making the most productive use of resources including people, time, information, networks and budgets.
* Engaging with the wider context
Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.
* Developing self and others
Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.
* Working together
Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.
* Achieving Results
Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.
About Us
University of Stirling Business School (SBS)
The University of Stirling Business School (USBS) is a centre of academic excellence that offers innovative, practical courses in business and management combined with research that makes a difference to business and society.
We place sustainable and responsible business at the heart of our educational outlook, underpinned by world-class research. We are interdisciplinary by nature, bringing innovative solutions to real world issues. We are integrated into the local business community and act as a hub for knowledge creation and exchange, and we are proud that our industry collaborations and global partnerships benefit students, businesses and the community. We have close links with industry and a range of professional accreditations and memberships with leading management education bodies. All of this helps ensure our teaching is relevant in the real world and tailored towards the University of Stirling's aim to 'be the difference'.
USBS has four divisions: Accounting and Finance; Economics; Marketing and Retail; and Management, Work and Organisation (MWO). We are a member of the Chartered Association of Business Schools; the European Foundation for Management Development, accredited by the Association to Advance Collegiate Schools of Business (AACSB) and are signatories to the Principles for Responsible Management Education (PRME).
Marketing & Retail at Stirling
In line with USBS's vision, the Marketing and Retail Division seeks to be recognised as an exceptional place for research and teaching. Its portfolio of undergraduate and postgraduate programmes reflects contemporary marketing needs while its research activities are recognised internationally.
The Division hosts the Institute for Retail Studies which has over 40 years of experience of engagement with the retail and associated industries. This includes research, consultancy, and management development activities alongside a portfolio of different educational programmes.
In the Guardian UK University Rankings 2023, Marketing was ranked No.2 Overall in the UK out of 107 institutions. In the same survey, Marketing was also ranked No.1 in the UK for both Course Satisfaction and Teaching Satisfaction. In the 2022 National Student Survey rankings, Stirling was ranked No.1 in Scotland.
About Clevertouch Consulting
Clevertouch is Europe's leading MarTech consultancy, helping global enterprises simplify marketing through smarter technology use. With a team of over 70 experts, they combine strategic advisory, marketing operations, and technical development to deliver meaningful performance gains across the marketing landscape.
Clevertouch Consulting ) is an award-winning, independent marketing technology consultancy focused exclusively on Martech. With a passion for helping organizations make sense of Martech, Clevertouch has worked with over 500 global clients to maximise their marketing technology investments through insight, data and technology.
The University
The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe. Driven by our mission to be the difference, we are addressing real issues, providing solutions, and helping to shape society.
The University has more than 17,500 students globally and employs 1,800 staff, with more than 140 nationalities represented within our community. Our campus environment is ranked first in the UK and top 10 in the world, and our sports facilities rank first in the UK and second in the world (International Student Barometer 2024, wave two), reflecting our long-standing designation as Scotland's University for Sporting Excellence.
We were shortlisted for University of the Year 2024 at the Times Higher Education Awards and are proud holders of a Silver institutional award from the Athena Swan Charter, in recognition of our commitment to advancing gender equality. We have an overall five-star rating in the QS Stars University Ratings and are ranked top 30 in the UK for postgraduate teaching and learning (Postgraduate Taught Experience Survey In recognition of our excellence in business education, we are accredited by AACSB International.
Eighty-seven per cent of our research has an outstanding or very considerable impact on society, with more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021), and we are ranked among the top 100 institutions in the world for our contribution to meeting 10 of the 17 UN Sustainable Development Goals. We have twice been recognised with a Queen's Anniversary Prize; for our Institute for Social Marketing and Health and our Institute of Aquaculture
Alongside partners, the University spearheads the £214 million Stirling and Clackmannanshire City Region Deal – which will deliver three major University-led projects: the National Aquaculture Technology and Innovation Hub, Scotland's International Environment Centre, and the Intergenerational Living Innovation Hub. We are also a central partner in the Forth Valley University College Health Partnership.
Job Reference: FAC02072