Responsibilities
* With the Head of Comms & Individual Giving, set annual budgets and programmes of activity, actively monitoring performance against these and adapting approach as necessary
* Plan, monitor and control expenditure as appropriate and manage income against set budget, KPIs; providing regular revised projections and narrative for the Senior Leadership Team and trustees as required
* Analyse individual giving performance, reporting as required and using the results to improve practice, including evaluation of cost effectiveness and sustainability
Communicating and building relationships
* Cultivate and steward meaningful relationships with individual donors to maintain their engagement and support and ensure a stable and growing donor base
* Create compelling fundraising materials and appeals targeted at individual donors
* Provide excellent donor stewardship through timely acknowledgement of gifts, personalised communication and recognition efforts.
* Develop and deliver a plan of regular communications for recurring givers and high-value donors
* Represent the charity at Willow or third-party events, to promote fundraising products and talk to potential supporters about ways they can get involved
* Manage relationships with suppliers, agencies and partners
Programme Development
* Conduct regular reviews of income streams and put recommendations into action
* Work with other members of the fundraising team to develop a successful stewardship programme across all supporter types
* Develop and execute strategies to solicit and secure donations from individual donors across various online and offline channels
* Promote and manage our in-memory products, enabling donors to remember their loved ones whilst supporting Willow
* Develop a regular giving programme, executing strategies to acquire, retain, and upgrade individual donors
* Grow our Legacy programme and increase the number of people leaving a gift to Willow
* Develop our digital fundraising programme, bringing more supporters online
Data management
* Utilise the charity database (RE NXT) to track donor interactions, manage gift processing and generate reports for analysis and decision making
* Work with the Finance Team, Data & Insight Officer and Supporter Care Officer to ensure accurate data recording
* Use data to identify areas of prospective growth and build plans to deliver these
* Adopt a data-led fundraising approach, segmenting data and using supporter journeys to maintain engagement and speak to people about the right products for them
* Monitor donor attrition and implement measures to mitigate disengagement
Additional
* Build excellent working relationships with colleagues across the organisation, creating processes that support efficiencies and collaborative working
* Work with office volunteers to ensure administrative or support tasks are completed in a timely manner
* Keep up to date on developments and trends in fundraising and the charitable sector, and apply these learnings to improve our offering
* Keep up to date and comply with fundraising, GDPR and other relevant legislation,codes of practice and good standards
* Willingness to work flexibly with occasional work outside of core hours
* Undertake any other tasks as required in the interest of the charity
Experience
* Experience working in individual giving fundraising with an excellent working knowledge of donor recruitment, retention and development
* Experience of designing supporter journeys that engage, retain, and inspire donors
* Experience of preparing and managing annual plans and budgets
* Proven project management experience, including design, print and mailing processes
* Experience of working with a CRM system (we use RE NXT) and digital fundraising tools
* Experienced in using data and insight to inform decisions and optimise activity
Knowledge
* Knowledge of fundraising laws and regulations in relation to data protection and compliance
* Knowledge of the Fundraising Regulator and Institute of Fundraising Code of Practice, Proven ability to write engaging copy and compelling fundraising asks for different audiences across varied communication channels
* Effective organisational skills and ability to manage time and prioritise work
* Ability to work quickly and accurately under pressure
* Analytical and able to adopt a data-led fundraising approach
* Excellent IT skills including use of a CRM database for both maintenance and interrogation purposes, including data segmentation and reporting
Personal qualities
* A pro-active, self-starter who is comfortable working alone but can also be a team player
* Motivated and target driven
* Personable with excellent ability to engage with supporters and stakeholders with diplomacy, discretion, tact and persuasiveness
* Ability to have a hands‑on approach, adapting as necessary to carry out tasks
General
* Hybrid working, with a minimum of two days per week in the office in Welwyn Garden City
* 25 days annual leave, increasing with service, plus bank holidays and discretionary Christmas leave
* Holiday purchase scheme
* Stakeholder pension with matching contributions up to 5%
* Occupational sick pay
* Life Assurance cover of 3 x salary
* Flexible working patterns where appropriate for the role
* Employee Assistance Programme
* Access to financial advice and employee discounts
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